JueWei
绝味鸭脖
Juewei Duck Necks is the core brand of Juewei Food Co., Ltd. Juewei Duck Necks are carefully prepared using secret spices, incorporating traditional Chu-Xiang cooking techniques and traditional Chinese medicinal recipes. After drawing from various sources and years of research and development, they were created.
Chinese snacks have a long history and a wide variety, carrying the dietary culture of the Chinese nation for thousands of years and reflecting the local customs of various regions. Various flavors of snacks in China are becoming increasingly popular across the country. Starting from March 7, 2014, Juewei Duck Necks partnered with Alipay for the “One Cent to Taste Chinese Famous Snacks” campaign and eventually won the title of “Chinese Famous Snack” with 16,054 votes in an online vote.
Flavors: Signature flavor: Spicy and refreshing, leaving a lingering fragrance on the lips, with a dense and chewy texture. Black Duck flavor: Rich but not greasy, sweet with a hint of spiciness, spiced and numbing, aromatic and fragrant, creating an unforgettable taste experience.
Five Spice flavor: Rich in sauce, fresh and crispy, with a delicate and chewy texture. Every bite is a tantalizing experience for the taste buds. Sauce Duck flavor: Balanced between fragrant, spicy, sweet, numbing, salty, crispy, and tender, with a combination of spiciness and the aroma of duck, leaving a lingering aftertaste.
Online Advantages: Juewei Duck Necks adopts a business model of “one market, one production base, and one distribution chain.” Its business covers 30 provincial-level markets, including Beijing, Shanghai, Guangdong, and Hunan, among others. It has 22 large-scale food processing production bases, serving 350 million customers annually. The stores have approximately 1 million daily transactions, selling 1 million duck necks daily, with a total retail scale of nearly 5 billion yuan. Juewei manages its standardized store operations through a model that combines direct chain stores and franchise chain stores, with over 7,000 Juewei stores and more than 4,000 employees. Juewei has become one of the largest snack braised food chain sales networks and production systems in China, leading the way in the national duck neck chain brand and promoting innovation and development in the food and catering industry.
Brand Strength: Juewei Duck Necks focuses on the development, production, and sales of leisure braised foods, providing consumers with delicious, fresh, and high-quality leisure braised foods, widely recognized by various sectors of society. Juewei Duck Necks has been awarded various honors by relevant authorities, including “Quality Assured Brand,” “National Food Industry Outstanding Leading Food Enterprise,” “Top Ten Quality Brands in the Chinese Food Industry,” “China Food Safety Annual Conference Demonstrated Unit,” “China Excellent Franchise Brand,” and “China Top 120 Franchise Chains.” In 2010, the “Juewei” trademark was recognized as a “China Well-Known Trademark.”
Quality Management Strength: Juewei Duck Necks always adheres to the development concept of “surviving with quality and promoting development with a brand.” It enhances the internal management level of the enterprise, strengthens product quality control, and promotes brand building. It has obtained certifications for “Four Systems,” including food safety management, quality management, environmental management, and occupational health and safety management. In addition, Juewei has established a “Provincial Enterprise Technology Center” and actively conducts research and development of characteristic delicacies and process development, creating a product series with five major flavors and over 200 varieties. It has also obtained multiple invention and utility model patents related to traditional production process improvements. Juewei Duck Necks always regards quality as the lifeblood of the enterprise and is committed to brand product development, gaining continuous favor from customers.
Management Advantage: The management team has rich experience in corporate management and over ten years of experience in the fast-moving consumer goods industry. Juewei continuously attracts outstanding talents, enriches the professional technical team, actively nurtures internal talents, and forms a team of talents in a ladder shape. In addition, it has established the “Juewei Management College,” responsible for company training system construction and corporate culture development. Moreover, the “Juewei Management College” has jointly initiated the first domestic MINI-EMBA training program for franchise operation practice with Hong Kong Polytechnic University and other organizations, providing franchisees and other personnel with practical learning and improvement opportunities in franchise operation.
As KFC, McDonald’s, and other international chain brands expand worldwide, China’s catering industry is also gradually making chain operations its main focus. Chain operation has become a widely applied business model and organizational form in the catering industry over the past few decades, demonstrating strong vitality and development potential. Juewei Duck Necks’ unique franchise system, from store decoration to staff training, promotional activities, product pricing, and distribution, is all coordinated and managed by the information management system. This not only effectively avoids the problems of franchisees acting independently and weak management but also achieves standardized, systematic, and refined management services.