ZHOU HEI YA

周黑鸭

Established in 1994, Zhou Hei Ya is a nationally renowned chain of preserved food brand specializing in the production, marketing, and retail of leisurely cooked and marinated products. Its main business focuses on marinated duck, duck by-products, marinated red meat, marinated vegetables, marinated poultry, seafood, and other related products.

Zhou Hei Ya International Holdings Limited (hereinafter referred to as Zhou Hei Ya) is a company dedicated to the production, marketing, and retail of leisurely cooked and marinated food products. Its primary offerings include marinated duck, duck by-products, marinated red meat, marinated vegetables, marinated poultry, seafood, and various other products. Presently, the products are primarily packaged in modified atmosphere packaging and vacuum-sealed packaging. The brand philosophy of Zhou Hei Ya is “Tasteless without Zhou Hei Ya,” aiming to become a brand that embodies youth, vitality, cultural richness, and a sense of lifestyle. Zhou Hei Ya believes that delicious, hygienic, and convenient products can bring consumers greater enjoyment and better experiences.

Throughout its history, Zhou Hei Ya has adhered to the chain management model and the business philosophy of “Quality First, Reputation Supreme, Distinctive Features, and Sustainable Development.” As of the end of December 2022, the company operates a total of 3,434 stores, including 1,442 self-operated stores and 1,992 franchised stores, covering 297 cities in 27 provinces, autonomous regions, and direct-administered municipalities across China. The company has modernized factories in Wuhan, Hubei, Cangzhou, Hebei, Dongguan, Guangdong, and Nantong, Jiangsu, with plans to establish factories in five major regions across the country, extending its presence to national store locations. Currently, Zhou Hei Ya has joined over 80 mainstream domestic e-commerce platforms and expanded its operations to emerging live-streaming e-commerce, community retail, and delivery channels.

Zhou Hei Ya’s safe and high-quality products have earned consistent praise from consumers both domestically and internationally. Its positioning as a youthful and leisure-oriented brand has also garnered favor among numerous young professionals and students.

Best-selling Products from the ZHOU HEI YA Brand：