KM Noodles brand history,chinese brand products,KM Noodles brand reviews

陈克明

Founded in 1984, KM Noodle Industry Co., Ltd. has grown into a leading private food high-tech enterprise in the Chinese noodle industry. Its founder, Chen KM, started his research in noodle production in 1984 and, after more than 30 years of hard work, the company has become a major player in the Chinese noodle industry. In the course of its rapid development, KM Noodle Industry has actively expanded its production bases across China. As of June 2020, the company has established large-scale standardized production and processing bases in Suiping, Henan; Yanjin, Henan; Wuhan, Hubei; Changsha, Hunan; and Nanxian, Yiyang.

The company primarily focuses on the research, production, and sales of high- to mid-end noodles. It places a strong emphasis on product quality and safety. Using noodle-making equipment and production processes that have obtained more than ten national patents, the company has introduced various noodle products to the market under the “Chen KM” brand, including nutrition noodles, high-gluten noodles, children’s noodles, and more. These products are known for their unique qualities, such as being soft, fine, with excellent texture, quick to cook, resistant to overcooking, and not turning starchy, which have earned them praise from consumers. With its brand as a guarantee, KM Noodle Industry has established a comprehensive marketing system throughout China and has cooperated with thousands of large and medium-sized chain supermarkets, including Walmart, Carrefour, Metro, RT-Mart, Yonghui, and others. Additionally, the company has established e-commerce platforms on Tmall and JD.com to provide more convenient services to end consumers. The slogan “One meeting, unforgettable for life” for the “Chen KM” brand has spread far and wide.

KM Noodle Industry Co., Ltd. was founded in 1984 and has developed into a high-tech private food enterprise with high-end noodle business at its core. It has diversified into instant noodles, fresh wet noodles, and flour businesses, owning a series of well-known brands, including “Chen KM,” “Wugu Daochang,” “Wuwei Liangcang,” “Laiwan Mian,” “Jinmai Chu,” and more.

In its rapid development, KM Noodle Industry has actively expanded its production bases across China. As of June 2020, the company has established large-scale standardized production and processing bases in Suiping, Henan; Yanjin, Henan; Wuhan, Hubei; Changsha, Hunan; and Nanxian, Yiyang. The company primarily focuses on the research, production, and sales of high- to mid-end noodles. It is among the top players in the Chinese noodle industry in terms of production capacity, sales revenue, and market share. On March 16, 2012, the company was listed on the Shenzhen Stock Exchange.

Moreover, the company has received various honors, such as the “National Science and Technology Progress Second Prize” and the title of “National Key Leading Enterprise in Agricultural Industrialization.”

In 2012, KM Noodle Industry successfully went public on the Shenzhen Stock Exchange (stock code 002661), becoming the first publicly traded noodle company in China. In its 2019 annual report, it reported operating revenue of 3.03 billion yuan. As of May 20, 2020, KM Noodle Industry’s self-supply rate for flour was around 50%, and with the commissioning of the Suiping flour mill, it is estimated that the company’s flour production capacity will reach 400,000 to 500,000 tons in 2020, further consolidating its leading position in the noodle industry.

To adapt to the trends of modern corporate development, KM Noodle Industry has taken measures to strengthen its corporate culture, enhance its corporate image, and steadily pursue its corporate vision of “becoming a leading brand in the global noodle industry.”

Since 2001, the company has successively obtained international management system certifications such as ISO9001, HACCP, ISO14001, and OHSMS18001. In September 2005, “Chen KM Noodles” received certification as a “green food” from the China Green Food Development Center. In September 2007, the “Chen KM” trademark was recognized as a “China Famous Trademark.” These honors have helped establish a positive image of KM Noodle Industry in the minds of consumers, making the “Chen KM” brand a preferred choice for many.

In order to adapt to the trends of modern corporate development, the company updated its corporate trademark in August 2005. It pioneered the introduction of a modern corporate brand strategy system in the noodle industry, starting from brand strategy, development planning, product image, company image, and corporate culture, to enhance the connotation and intangible assets of the enterprise, laying a solid foundation for the future development of KM Noodle Industry. The company is strategically promoting capital operation and actively carrying out internal shareholding reforms, planning to go public within 2-3 years. KM Noodle Industry’s future development is positioned as a diversified and international noodle products company, actively striving to become the “most respected by distributors” and “most beloved by consumers” enterprise.