BAI XIANG

白象

Founded in 1997, Bai Xiang is a nationwide large-scale comprehensive enterprise specializing in the research and development, production, and sale of various food products including instant noodles, dry noodles, flour, pastries, and beverages. The company has established multiple subsidiaries including instant noodle production facilities, dry noodle production facilities, flour production facilities, beverage companies, and seasoning companies. Bai Xiang is known for its signature products featuring rich bone broth extracted through a three-step process, with its representative products being the “Big Bone Noodle” series and “Precious Bone Soup” series.

Bai Xiang Food Co., Ltd. is a comprehensive food enterprise dedicated to improving people’s quality of life. Currently, Bai Xiang Food has set up 12 premium noodle product production bases in 10 provinces in China, including Henan, Hebei, Shandong, Sichuan, Jilin, and Shanxi, and has more than 20 subsidiaries.

Over the years, with exquisite manufacturing techniques, excellent product experiences, and professional service capabilities, Bai Xiang Food has focused on providing high-quality, healthy, nutritious, delicious, and reliable food products to millions of families. Innovation and continuous healthy growth are key to winning consumers and enhancing corporate competitiveness, making Bai Xiang Food a strong player in the market.

With a focus on innovation and research, Bai Xiang Food actively adapts to evolving consumer trends. As a pioneer in the bone broth instant noodle sector, Bai Xiang Food possesses technologies for extracting and utilizing bone calcium and traditional bone broth cooking. Through technical focus and innovative exploration, Bai Xiang Food has upgraded instant noodles from simple boiling to bone broth immersion, enhancing their nutritional quality. Additionally, after launching classic soup series products such as “Big Bone Noodle” and “Precious Bone Soup,” Bai Xiang Food introduced the “Delicious Soup” series in 2018. By simulating “home-cooked stewing techniques” and employing three-stage extraction and low-temperature vacuum concentration processes, the products are rich in nutrition and flavor while being natural and healthy.

Currently, Bai Xiang Food has more than 90 international instant noodle production lines, nearly 1.2 million sales terminals, and its products cover 30 provinces, municipalities, and autonomous regions in China, as well as being exported overseas.

With a focus on technological innovation, Bai Xiang Food not only promotes nutrition and health but also strengthens technical cooperation with universities, research institutes, and associations. By building an open research and development network, Bai Xiang Food stays connected to experts and cutting-edge technologies across various fields to anticipate development trends and provide rich technical support for research and development.

Drawing on years of experience in noodle production, Bai Xiang Food has become a leading player in the industry. Its fried noodles, non-fried noodles, dry noodles, and other products boast high technical levels. Innovations such as water-adding techniques, low-fat pastry techniques, and 100% buckwheat noodles highlight their core noodle-making technologies. In addition, Bai Xiang Food has independently developed and jointly improved more than 60 production processes, boasting over 106 effective patents.

Throughout its years of rapid and steady development, Bai Xiang Food has never forgotten its social responsibility as a national enterprise. Through various initiatives, it gives back to society and actively engages in social welfare projects. From donating 10 million yuan to the Soong Ching Ling Foundation to establish the “Bai Xiang University Student Aid Fund,” to generously building five Hope Primary Schools to help impoverished children, from providing aid to the Wenchuan Earthquake to traveling over 2,300 kilometers to aid in Yushu Earthquake relief, and from safeguarding the Olympic torch during its ascent of Mount Everest to establishing a special fund to protect the Longmen Grottoes, Bai Xiang Food has invested millions of yuan in public welfare projects. By using its own power to create more positive social energy, Bai Xiang Food has gained recognition and respect from society, greatly promoting the healthy development of public welfare undertakings in China.

As a core enterprise in China’s food industry, Bai Xiang Food continues to focus on consumer needs and market trends. It actively adapts to changing consumer demands in dynamic and segmented consumption environments, formulating strategies for dynamic growth based on the consumer market and showcasing its strong capabilities as a large and mature enterprise.

In the future, Bai Xiang Food will continue to center around the theme of “a good bowl of noodles,” focusing on raw materials and technology. By tracking global research results and combining them with technical research and development, it aims to establish outstanding nationwide noodle manufacturing capabilities. Through persistent technical research and development, conscientious operations, respect for the natural nutrients and taste experiences of food, and consideration for consumers’ feelings and choices, Bai Xiang Food will provide more naturally delicious foods to society. Taking the responsibility of advocating “genuine ingredients” and preserving the “flavors of China,” it will launch more products that suit Chinese tastes, focusing on enriching the Chinese family kitchen, and becoming a well-loved modern noodle brand.

Best-selling Products from the BAI XIANG Brand：