WANG LAO JI

王老吉

Established in 1828, Wanglaoji is a well-known brand of herbal tea beverages. It is currently a subsidiary of the Guangzhou Pharmaceutical Group. The company primarily engages in the production and sale of Wanglaoji Red Can and Red Bottle series of herbal tea products, as well as Citron Joy natural high vitamin C beverages, Lixiaoji lychee beverages, Yeruncoconut juice, and Dazhai walnut soup, among other products.

Wanglaoji herbal tea originated during the Qing Dynasty in the year 1828 and is recognized as the ancestor of herbal teas, boasting a nearly two-century-long history. Guangzhou Wanglaoji Great Health Industry Co., Ltd. is a subsidiary of Guangzhou Pharmaceutical Group. Since its establishment, the company has focused on the fast-moving consumer goods industry, launching products such as Wanglaoji Red Can, Red Bottle series of herbal tea, Citron Joy natural high vitamin C beverage, Lixiaoji lychee beverage, Yerun coconut juice, Dazhai walnut soup, and more.

Currently, the company has 10 wholly-owned subsidiaries, 1 joint venture, and 1 branch, employing over ten thousand people. It’s a leading figure in China’s herbal tea industry, with a high market share, significant sales volume, and broad brand influence. Wanglaoji is both a domestic and internationally renowned brand.

The company’s main business is centered around herbal tea. Over the years, it has developed an extensive network of over ten million terminal outlets throughout China. Its products are popular both domestically and internationally, achieving annual sales revenue surpassing billions of yuan. Wanglaoji has secured a 70% market share in the herbal tea industry. The company upholds the legacy of the valuable Wanglaoji brand, guided by the development strategy of “Fashion, Technology, Culture,” cultivating the “auspicious culture” and “fire-averse culture,” embedding slogans like “Drink Wanglaoji to Prevent Internal Heat” and “Celebrate an Auspicious Year, Drink Wanglaoji” deep into people’s hearts. Wanglaoji Great Health Company continuously promotes a youthful brand image, invigorating the brand with youthful energy.

With a comprehensive channel strategy, the company covers traditional, catering, gift, ready-to-drink, special access, and e-commerce channels, ensuring that “wherever there’s bottled water, there’s Wanglaoji.” Among these, the catering channel’s sales volume ranks at the forefront of all canned beverage products. Wanglaoji has also successfully developed and upgraded the gift market, making its herbal tea a highly sought-after option for gift-giving in the Chinese beverage market. Simultaneously, the company is expanding into overseas markets, exporting its products to nearly 60 countries and regions worldwide, effectively covering overseas Chinese communities.

Looking ahead, Wanglaoji Great Health Company will uphold the spirit of “Loyalty to the Company, Courage to Take Responsibility, Willingness to Contribute, Willingness to Learn, and Uncompromising Dedication to Mission,” implementing the “Fashion Wanglaoji,” “Digital Wanglaoji,” “Innovative Wanglaoji,” and “Responsible Wanglaoji” four-in-one strategic measures. The company is committed to realizing the vision of becoming the “Number One Beverage Brand in the World” and fulfilling the mission of “Making the World More Auspicious.”

Best-selling Products from the WANG LAO JI Brand：