Uni-President

统一

Uni-President Enterprises Corporation (HKEX: 220) is the holding company of Uni-President Group in Taiwan, one of the major Taiwanese manufacturers specializing in non-carbonated beverages and instant noodles in China. Its main beverage products include fruit juice beverages and tea drinks.

The company logo evolved from the initial letter “P” of the English word “PRESIDENT”. The three diagonal lines with an upward continuation on the left side represent the brand spirit of “good quality, good credit, good service, and fair price” . On the other hand, they also symbolize the foundation of providing products and services to consumers with love, sincerity, and confidence, as well as the spirit of innovation breakthroughs in products. The flat-cut wings at the base signify stability, honesty, and integrity. The overall design symbolizes transcendence, soaring, peace, and a future filled with health and happiness.

The colors of the logo have specific meanings:

• “Red” represents passionate service, firm confidence, and sincere attention.
• “Orange” symbolizes courage in innovation, excellence in breakthroughs, and the satisfaction and richness associated with food.
• “Ming yellow” exudes warmth, brightness, and joy, representing the brand’s aspirations.

The overall bright and pleasant warm color scheme symbolizes a future of health, happiness, and fresh vitality.

Since its establishment, Uni-President Enterprises has adhered to the business philosophy of “good quality, good credit, good service, and fair price” advocated by its founder Mr. Wu Xiuqi. It operates with a multi-pronged approach, a macroscopic perspective, and a focus on talent, fostering a spirit of “honest hard work and innovative progress”.

Mr. Wu Xiuqi’s philosophy of “good quality, good credit, good service, and fair price” emphasizes:

• “Good quality” involves developing high-quality products oriented towards consumer interests, meeting international standards, and even surpassing government regulations, setting industry benchmarks, and gaining societal recognition as consumers’ trusted choice.
• “Good credit” means participating in competition and cooperation with sincerity and honesty, earning trust from partners, avoiding harmful practices that compromise health, and refraining from misleading advertising. It also entails adhering to upright business practices and building absolute trust in the Uni-President brand among all stakeholders.
• “Good service” aims to meet customer expectations, maintain a service-oriented mindset, and establish mutually beneficial and stable business partnerships, delivering quality products and earning customer loyalty.
• “Fair price” prioritizes earning reasonable profits, offering products at fair prices, and promoting social justice and fairness. It also emphasizes corporate responsibility in contributing surplus to society.

This straightforward and sincere philosophy of “good quality, good credit, good service, and fair price” permeates every aspect of the company, internally and externally, ensuring comprehensive implementation and instilling a deeper sense of “righteous mindfulness and virtuous conduct” among all Uni-President personnel.

Best-selling Products from the Uni-President Brand：