MENGNIU
蒙牛 Founded in 1999, Mengniu is a large publicly-listed dairy products enterprise focused on the research, development, production, and sales of dairy products tailored to the Chinese market. It integrates milk source development, R&D, production, and sales, offering a diverse range of products such as liquid milk, ice cream, powdered milk, and cheese. Some of their well-known brands include “Ternsu,” “Pure Milk,” “Guanyi Milk,” “Real Fruit Grain,” “Youyi C,” “Everyday Freshness,” and “Future Star.”
Mengniu was established in Inner Mongolia Autonomous Region in 1999, with its headquarters located in Hohhot. The company went public in Hong Kong in 2004 (stock code: 2319.HK), and China National Cereals, Oils and Foodstuffs Corporation (COFCO) is Mengniu’s largest strategic shareholder.
Mengniu is committed to providing nutritious, healthy, and delicious dairy products to consumers in China and globally. It has formed a rich product matrix, including liquid milk, ice cream, powdered milk, and cheese, and boasts star brands such as “Ternsu,” “Pure Milk,” “Guanyi Milk,” “Youyi C,” “Everyday Freshness,” “Tilsan Shengxue,” “Ruibuen,” “Bellamy,” “Miaokelanduo,” and “Aishichunxi.” It excels in high-end fresh milk, low-temperature yogurt, high-end fresh milk, and cheese, among other fields. Besides the domestic market, Mengniu’s products have entered more than ten countries and regions in Southeast Asia, Oceania, North America, and beyond. In 2020, the company’s operating income reached 76 billion yuan, with a net profit of 3.5 billion yuan.
Mengniu has established 41 production bases in China and overseas production bases in New Zealand, Indonesia, and Australia. The total number of global factories has reached 68, with an annual capacity of over 10 million tons. Mengniu focuses on integrating high-quality resources and has made strategic investments in three large-scale animal husbandry groups, namely “Fuyuan International,” “Modern Dairy,” and “Saint Yuan High-Tech.” Currently, it has more than 1,000 cooperative ranches in China, collecting over 18,000 tons of milk daily, and 100% of fresh milk comes from large-scale and intensive ranches. At the same time, Mengniu actively expands overseas high-quality milk sources and owns Burra Foods, a raw milk processing company, and Bellamy’s, an organic infant food company, in Australia.
Mengniu has multinational research and development centers in North America and Europe and cooperates strategically with many well-known research institutions at home and abroad. It collaborates in areas such as forage planting, breeding and processing, basic dairy science, and product innovation, achieving significant progress in intelligent manufacturing, raw milk preservation, probiotics, and quality control technologies. The company continuously improves its full-industry chain quality management system, covering breeding, processing, logistics, and other aspects through digital and intelligent means. It implements full-scale monitoring and dynamic inspection in the production process to ensure the excellent quality of each milk package.
Mengniu aligns with the United Nations Sustainable Development Goals (SDGs) and progressively improves its social responsibility development system. It actively participates in various fields such as poverty alleviation, environmental protection, emergency relief, nutrition inclusiveness, and rural education. During the fight against the COVID-19 pandemic, Mengniu donated to build the “China Charity Federation (Mengniu) Emergency Supplies Center” in Wuhan and contributed 740 million yuan in funds and materials to support frontline medical workers and other epidemic prevention personnel nationwide. As an industry leader, Mengniu takes “strengthening the dairy industry and revitalizing agriculture” as its mission, working to drive rural revitalization through the revitalization of the dairy industry and continuously supporting farmers and herdsmen in various ways, including funding and technology. As a major participant in the “National Student Milk Consumption Program,” Mengniu initiated the “Nutrition Inclusiveness Action,” donating over 20 million boxes of student milk to more than 1,000 schools in underdeveloped regions across the country.
During the “14th Five-Year Plan” period, Mengniu will base its development on new stages, adhere to new development concepts, lead the construction of a new pattern for the Chinese dairy industry, and formulate a strategic plan of “Creating Another New Mengniu.” It strives to become a world-class enterprise that consumers love, with internationalization, a strong sense of responsibility, a powerful cultural gene, and digital intelligence. Looking to the future, Mengniu’s mission is “Nurturing Lives, Unleashing Potential,” with a vision to be the preferred dairy brand in the world, serving two billion consumers with “Prairie Cattle” and “World Cattle.” It adheres to its values of “Consumer First, Bold Imagination, Empowering Employees, Integrity and Honesty,” using high-quality products and services to meet the needs of the people and promote the continuous high-quality development of China’s dairy industry, creating a new “golden sign” for “Made in China.”
Best-selling Products from the MENGNIUBrand：
