Bliss cake

幸福西饼

Bliss Cake, founded in 2008 in Shenzhen, is a well-known Chinese O2O cake brand driven by data and technology. It’s a new retail bakery brand specializing in fresh baking, with delivery within 2 to 5 hours. Bliss Cake mainly offers a wide range of Chinese and Western-style pastries, including cakes, self-baked bread, pastries, and seasonal gift cakes. The brand has expanded to over 200 cities, including Shenzhen, Shanghai, Beijing, Hong Kong, and Guangzhou.

Bliss Cake primarily focuses on cakes, self-baked bread, pastries, and seasonal gift cakes. We emphasize fresh baking, continuous innovation, and a diverse range of flavors that deeply resonate with each customer. We strive to understand our customers’ needs and produce healthy, safe, and environmentally friendly baked goods, allowing ordinary consumers to enjoy five-star-quality baked products.

Bliss Cake is operated by Shenzhen Bliss Cake Food Co., Ltd.

Bliss Cake’s self-baked bread is prepared using pre-processing techniques and is stored using -18°C rapid freezing technology, ensuring freshness. Consumers can bake it instantly without the need for thawing. Simply heat it in an air fryer at 160°C for 5 minutes, and it’s ready to enjoy, providing bakery-quality taste.

Bliss Cake’s self-baked bread, as a new category of frozen bakery products, adheres to several standards: it uses -18°C rapid freezing technology to preserve the bread’s original nutrition, color, and aroma to the maximum extent. It extends the shelf life and delivers products to customers through a cold chain distribution system. The shelf life is at least 9 months, and the product can be stored in the freezer. Bliss Cake’s self-baked bread is compatible with air fryers, typically requiring only 160°C for 5 minutes to achieve bakery-quality freshly baked taste. It uses globally selected high-quality ingredients, including imported flour and butter, with zero additives and zero trans-fatty acids.

Bliss Cake’s self-baked bread product line is extensive, including self-baked original croissants, self-baked red bean egg yolk pastries, self-baked red date black sugar cakes, self-baked bagels, self-baked pizza, self-baked pineapple buns, and more.

Over the years, Bliss Cake has followed trends, embraced change, and integrated with evolving technologies. It has evolved into a new retail bakery brand driven by data and technology, becoming a leader in the industry.

With the innovation of information technology, changes in consumer habits, and the improvement of new retail infrastructure, Bliss Cake has injected the concept of new retail into the bakery industry. This means “online ordering, offline delivery,” providing consumers with a great shopping experience and ensuring they can enjoy fresher, greener, safer, and healthier baked goods anytime, anywhere.

Bliss Cake adheres to the service philosophy of “heartfelt, spreading happiness” and consistently follows the principle of “freshly made.” We continually strive to surpass ourselves and improve our services.

Since opening brand collaborations in 2015, Bliss Cake has expanded to over 200 cities in China, including Shenzhen, Shanghai, Beijing, Guangzhou, Macau, and more. We have established over 400 distributed production centers and have over tens of millions of followers.

After customers place their orders, Bliss Cake’s distributed production centers quickly prepare and deliver within 2 to 5 hours, bringing happiness to millions of people.

Best-selling Products from the Bliss cake Brand：