DALIYUAN
Founded in 2002, “DALIYUAN Garden” is the main pastry and bakery brand under the DALIYUAN Food Group. It specializes in the production and sales of European-style breakfast bread. Its delicate texture and diverse flavors have won the favor of a wide range of consumers.
“DALIYUAN Garden” is the pioneer of DALIYUAN Food Group’s multi-brand strategy and serves as the main brand for pastry and bakery products. The brand aims to offer consumers original European-style leisure food, allowing more people to enjoy the delicious flavors from Europe without leaving their homes.
The concept of “团团圆圆达利园” (DALIYUAN Garden) embodies the brand’s proposition of family affection, joy, and sharing delicious food. It shapes the image of a quality life and leisurely enjoyment. Since its launch in 2002, “DALIYUAN Garden” has been well-received by countless families for its soft and delicate texture, consistent quality, warm and affectionate brand image, and cozy and welcoming tone, making it a delicious home in people’s hearts.
With the increasing trend of fast-paced living and health-conscious consumption, there is a growing demand for high-quality and convenient breakfast choices. Leveraging the bakery brand “DALIYUAN Garden,” DALIYUAN Food Group focuses on creating high-quality breakfast bread to provide the nation with more nutritious and convenient breakfast options. Using premium ingredients and advanced production equipment from abroad, combined with nearly 30 years of baking craftsmanship, they are committed to crafting breakfast bread with delicate texture, diverse flavors, and high quality, satisfying consumers’ demands for high-quality breakfast with nutrition, quality, convenience, affordability, deliciousness, and variety of choices.
DALIYUAN Food Group was established in Quanzhou and has experienced rapid development over the past thirty years, growing into a comprehensive modern food enterprise group. On November 20, 2015, the group was listed on the main board of the Hong Kong Stock Exchange (stock code: 3799.HK).
The group focuses on the food industry and has formed a dual-pillar industry structure in food and beverages. With a large platform, high density, and three-dimensional brand promotion model, they enhance brand image. Under their umbrella, the “DALIYUAN Garden” pastries, “Good Day” biscuits, “Kebik” potato chips, “Heqizheng” herbal tea, “DALIYUAN Garden” peanut milk, “Lehu” functional drinks, “DouBenDou” soy milk, and “Meibeichen” short shelf-life bread have become well-known brands in various industries. Their development strategy of multiple industries and brands has made DALIYUAN Food Group a powerful and large-scale enterprise in both the food and beverage industries.