Cobbe

卡贝

Cobbe is a home decoration brand under Cobbe Technology Co., Ltd. Since its establishment in 2008, it has always adhered to the brand concept of “Just for Understanding You Better” and is committed to becoming a benchmark brand in the whole-house home decoration hardware industry and the preferred brand for consumers.

The advantages of Cobbe are reflected in many aspects:

Wide range of product fields: The products cover multiple fields such as bathroom space, kitchen space, drying space, storage space and door lock hardware.

Industry standard formulation: Actively participate in the drafting of industry standards for drying racks and bathroom hangers, and promote the formulation and implementation of industry standards.

Strong R & D and design strength: It has a professional team and has established long-term strategic cooperative relationships with relevant foreign R & D institutions and well-known universities and companies in China. It has successfully applied for more than 400 product patents, enhancing the core competitiveness of products.

Perfect sales network: It has marketing centers in first- and second-tier cities across China, and has established thousands of sales outlets, covering large, medium and small cities across China. It has entered large-scale shopping malls and well-known building materials supermarkets such as Easyhome, Oriental Home, Red Star Macalline and Huanailijia. It has excellent sales performance on e-commerce platforms such as Tmall, Taobao, JD.com and Suning, and won the ninth place in the sales of the kitchen and bathroom industry on “Tmall Double 11” in 2020. It also expands overseas markets, and its products are exported to many countries such as Europe, America, the Middle East and Southeast Asia.

Numerous brand honors: It has been awarded many honors such as “Top 10 Brands of Tmall Bathroom”, “Ultimate Experience Award”, and “Top 10 Brands of Tmall Kitchen and Bathroom Industry” for consecutive years. In 2019, Cobbe was elected as a director unit of the second council of the Bathroom Branch of China National Hardware Association.

Unique product concept: It advocates a simple, practical, simple and exquisite lifestyle, and pays attention to product experience and emotional communication. The products have reassuring quality, adopt healthy and environmentally friendly materials, have novel and exquisite craftsmanship, are stable and durable, and the humanized design fully considers the needs of each member of the family at each life stage. At the same time, Cobbe designs products attentively to make them more emotional, bringing a sense of security and happiness to users. In addition, Cobbe concentrates on the research of the manufacturing of home decoration hardware, reduces costs by researching processes and optimizing production processes, and provides cost-effective products. It also provides considerate services, including professional and sincere customer service, efficient and fast logistics service and safe and worry-free product service.

Keep up with industry trends: Expand the category of smart products to the whole-house home decoration hardware, improve the category of smart home decoration products, and expand the weight of the smart product line in the whole-house home decoration hardware. Adjust based on the new retail business model, implement the omni-channel coverage model, connect online and offline, combine the advantages of both to provide consumers with a perfect shopping experience, and share benefits online and offline, and have unified activities on major festivals.

The brand meaning of Cobbe, “cobbe”, is taken from the Australian English “cobber”, which is translated into Chinese as buddy or partner. Internally, it implies that employees, distributors and suppliers are business partners, and externally, it implies becoming a home decoration service partner for consumers. The core value of its brand culture is cost-effective home life, providing high-quality home products for the new generation of consumers at reasonable prices. The brand style is inclusive, passionate, comfortable and humanistic.

In conclusion, Cobbe has significant advantages in the field of home decoration hardware with its wide range of product fields, strong R & D strength, perfect sales network, good brand reputation and unique product and service concepts.

Best-selling Products from the Cobbe Brand：