Feidiao

飞雕

Feidiao Electrical Group Co., Ltd. (referred to as “Feidiao”), founded in 1987, is one of the pioneering companies in China engaged in the production and sales of switches and sockets. Headquartered in Shanghai Songjiang Science and Technology Park, after nearly 30 years of development, Feidiao has evolved into a large-scale modern industrial group integrating manufacturing, research and development, import and export trade, services, and real estate development and operation. Feidiao Group owns internationally advanced automated production lines, employing over 2,000 staff, including more than 200 senior engineering and technical research and development personnel, and has acquired over 200 national patents.

Since its establishment in 1987, Feidiao Electrical Group has evolved from being a pioneer in switch and socket production and sales in China to a large modern industrial group integrating research, manufacturing, sales, and services. Feidiao Electrical Group has spared no expense in recruiting a professional and elite marketing team, leading with an internationalized operating philosophy and fully integrating internet marketing thinking to realize an integrated marketing strategic model.

Adhering to high-quality and fashionable product design concepts, starting with stylish switches production, Feidiao successfully acquired Italy’s Milan Elios.S.P.A company in 2005 and established a research and development center in Milan. In recent years, the company has continued to innovate in product development, introducing several new product series that embody industry fashion trends. In 2012, Feidiao collaborated with “Ferrari’s chief designer” Tom Taqueda to create the groundbreaking F1 series, initiating a new fashion trend in the switch industry.

To meet the diverse needs of consumers during home renovations, the company has ventured beyond its core wall switch and socket business into related areas. After diligent research and development efforts, Feidiao has launched products related to mobile sockets, lighting, plumbing, bathroom heaters, ventilation fans, household cables, and other building electrical systems, aiming to provide consumers with comprehensive building electrical system solutions.

Feidiao has consistently adhered to a green and environmentally friendly production philosophy and was among the first to achieve ISO14001:2004 international standard environmental management system certification. It has received several honors and titles, including “China’s Well-known Trademark,” “China’s Symbolic Brand in the Electrical Switch Industry,” and “Shanghai Famous Brand Product.” In 2009, it was awarded the title of “Shanghai Circular Economy Project” and “Shanghai High-Tech Enterprise,” followed by the “Shanghai Civilized Unit” award in 2010.

Feidiao Group’s business operations cover the production, sales, and services of building electrical system products closely related to wall switches. While wall switches remain their mainstay, they also deal in mobile sockets, lighting, plumbing, bathroom heaters, ventilation fans, and household cables, aiming to provide consumers with all-encompassing building electrical system solutions. Feidiao’s various series of products have been adopted in thousands of major construction projects across China, including iconic projects like the Great Hall of the People, Tiananmen Gate Tower, and China Central Television (CCTV).

Embracing a green and environmentally friendly production philosophy and service, Feidiao upholds the values of “dedication to society and service to the people,” actively advocating for energy conservation and participating in the “Earth Hour” low-carbon environmental protection activities. The company pays attention to social welfare, actively participates in charity events, and contributes to society through donations, social charity, and local public facility construction activities.

Feidiao has established four core R&D institutions in China, employing nearly 100 senior core technical research and development personnel. Their research and development cover a comprehensive range of building electrical system products, including wall switches, mobile sockets, lighting, plumbing, bathroom heaters, ventilation fans, and household cables.

Feidiao adheres to customer-oriented product development and creative concepts, striving for international product quality standards to provide users with high-quality, cost-effective products and services.

The company has established a research and development system led by international advanced integrated home building electrical system product development processes, continually conducting process reforms and management optimizations.

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