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欧普 OPPLE Lighting, founded in 1996, is a comprehensive lighting enterprise that integrates research and development, production, sales, and services. The company is dedicated to providing professional integrated lighting solutions and supporting services, covering LED and traditional light sources, lamps, electrical appliances, and kitchen and bathroom ceiling products.

OPPLE Lighting, founded in 1996, is a comprehensive lighting enterprise that integrates research and development, production, sales, and services. On August 19, 2016, OPPLE Lighting was successfully listed on the main board of the Shanghai Stock Exchange. The stock is abbreviated as “OPPLE Lighting” with the stock code: 603515.SH.

As a leading provider of overall lighting solutions in the Chinese lighting industry, OPPLE Lighting adheres to the brand concept of “See Beyond” and takes “Creating Value with Light” as its corporate mission. With a people-oriented approach, the company emphasizes innovation.

With the grand vision of “Building a Globalized Lighting Enterprise,” OPPLE Lighting has expanded its business to over 70 countries and regions in Asia-Pacific, Europe, the Middle East, and South Africa. In 2019, OPPLE became the strategic partner of the Beijing Expo Garden and the official partner and designated lighting solution provider for the China Pavilion at Expo 2020 Dubai.

OPPLE Lighting’s mission is to discover the value of “light” and collaborate with customers, partners, consumers, and enterprises to continuously create a sustainable and better life for users, the economy, society, and other aspects. Upholding this mission, OPPLE Lighting aims to become a globalized lighting enterprise.

The brand positioning of OPPLE Lighting is “See Beyond,” which embodies three core brand genes: “Vitality,” “Freedom,” and “Innovation,” demonstrating the spirit of OPPLE Lighting to never be content, always move forward, and continuously create value for society and the future.

Regarding sales channel construction, the company has accumulated a strong advantage. As early as 2000, OPPLE began to establish a nationwide chain of specialty stores in China. In recent years, based on the characteristics of the domestic and international lighting markets and user buying habits, the company has built a strong marketing team and a comprehensive domestic and international marketing network in China, with over 150,000 terminal sales outlets. Moreover, the company actively expands its overseas business and has established a good brand image in emerging markets.