HENGYUANXIANG

恒源祥 Established in 1998, this well-known home textile manufacturer is a comprehensive household goods enterprise that produces natural fiber products, improved fiber products, and products with independent intellectual property rights, along with related supporting extended products. Under its umbrella, it houses series of brands like “Hengyuanxiang,” “Youshilan,” and “SenSleep” (Sensory Sleep).

Shanghai Hengyuanxiang Home Textile Co., Ltd. was founded in 1998, and with the strong operational and branding capabilities of the Hengyuanxiang Group, it has developed into a comprehensive household goods enterprise that offers three main categories of products: natural fiber products, improved fiber products, and products with independent intellectual property rights, along with related supporting extended products. In 2009, as part of the restructuring of the Hengyuanxiang Group’s organizational structure, it became the Hengyuanxiang Home Textile Industry Group (hereinafter referred to as Hengyuanxiang Home Textile). Currently, Hengyuanxiang Home Textile has brands like “Hengyuanxiang,” “Youshilan,” and “SenSleep” under its portfolio.

The company insists on establishing a brand image, enhancing brand value, and implementing a multi-brand operation model. By the end of 2014, the sales of Hengyuanxiang Home Textile’s brands had exceeded 700 million yuan. While achieving growth, in early 2012, Hengyuanxiang Home Textile established a new development approach centered around “Sensory Sleep,” aiming to research and promote the concept of sensory sleep and gradually guide consumers to adopt a lifestyle that emphasizes sensory sleep. Since 2012, Hengyuanxiang Home Textile has simultaneously launched series of brands like “Hengyuanxiang,” “Youshilan,” and “SenSleep” (Sensory Sleep). At the same time, the company has made new breakthroughs in e-commerce, department stores, and TV shopping channels.

Best-selling Products from the hengyuanxiang Brand：