Warrior

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Shanghai Warrior Shoes Co., Ltd. is an independent legal entity wholly invested by Shanghai Huayi (Group) Corporation. It specializes in the research, development, manufacturing, and sales of Warrior brand sports shoes and various types of footwear products. The products are popular nationwide and exported to dozens of countries and regions including Southeast Asia, the Middle East, Europe, and the Americas.

Warrior Shoes was founded in 1927, with a history of 90 years. The “Warrior” trademark was registered in 1935. Adhering to the product development concept of “people-oriented, advocating sports, promoting health,” Warrior Shoes focuses on technical innovation and actively develops and promotes a series of popular and mass-market sports leisure shoes. Simultaneously, it also emphasizes the research and development of cold-bonded professional sports shoes with higher technical content and outdoor fitness shoes, making contributions to improving competitive sports and nationwide fitness in China. It has also expanded various lightweight injection-molded leisure shoes, rain boots, sandals, and other series of products through brand operation and technical management.

In recent years, Warrior Shoes has actively innovated its approach. While adhering to the overall positioning of the Warrior Sports brand, it has established the product structure positioning direction of “Fashion Sports, Healthy Sports, Professional Sports” (targeting youth, middle-aged and elderly, and professional consumer groups) based on the brand connotations of “classic, fashionable, professional.” It continues to develop Warrior products that are well-received by fashionable youth and various consumer groups. Warrior Shoes seized the historical opportunities of events like the 2008 Beijing Olympics and the 2010 Shanghai World Expo to vigorously promote the new fashion style of national brands. Through transformation and innovation for development and with the strong promotion of brand strategies by the government, the development of Warrior Shoes has gained attention and support from all walks of society, and the influence of the Warrior brand in the market has reached a historically high level.

Best-selling Products from the Warrior Brand：