RED DRAGONFLY

红蜻蜓

“Red Dragonfly” (Stock Code: SH603116), founded in 1995, is a multi-brand, multi-category fashion footwear brand operator. With over 4,000 employees, the company operates nearly 3,000 sales terminals for its main and sub-brands, covering major cities in China. It is a leading brand and enterprise in the Chinese footwear industry.

Red Dragonfly has extensive industrial layout in China, owning brands such as Red Dragonfly and Red Dragonfly KIDS, as well as a high-end custom business. Its business scope includes leather shoes (boots), outdoor leisure sports footwear, leather goods, children’s shoes and apparel, among others. Additionally, to meet the demands of the Chinese fashion consumer market, the company has launched the GONGJI street fashion leisure shoe brand, based on traditional craftsmanship and modern technological aesthetics.

Red Dragonfly has a deep appreciation for shoe culture and has incorporated it as a fundamental element in its business for nearly three decades. It has established the first Chinese Shoe Culture Museum created by a company, actively contributing to finding a cultural carrier for China’s shoe capital.

Today, “Integrating diverse cultures with shoe culture, creating a leading Chinese shoe company” has become the new vision and mission of Red Dragonfly in this new era. The brand’s new slogan, “Freedom, Love — Red Dragonfly,” resonates well with the younger generation. The company continues to adhere to the “Red Dragonfly Secret” as a cultural guideline, always seeking closeness from a distance and moving forward steadily.

Red Dragonfly was founded in 1995, and with nearly thirty years of deep cultivation in shoe culture, it has embedded shoe culture into its corporate core, leading the industry and driving innovation. The company emphasizes the combination of nature and technology, establishing China’s first Shoe Technology Laboratory and the first Academician Workstation in the footwear industry. It has developed 83 standardized shoe-making processes, ensuring that every pair of Red Dragonfly shoes is comfortable and durable.

Adhering to the brand philosophy of integrating culture, technology, and fashion, Red Dragonfly uses technology to meet product demands, brand heritage to pass down Chinese cultural essence, and culture to empower fashion content. Under the new brand proposition of “Freedom, Love,” Red Dragonfly anchors itself in Chinese shoe culture, incorporating diverse cultural genes from traditional culture to street culture and modern culture. Customer-centric, it aims to create a business card for Chinese shoe companies, making Chinese fashion international, and international fashion Chinese.

With more freedom and integration, more freedom comes. With more love and respect, every bit of love comes. Red Dragonfly deeply cultivates the youth market, making Red Dragonfly’s fashion a necessity in diverse lifestyles. To create a more intimate fashion space for young people, Red Dragonfly opened a new ZONE concept store in Wuma Street, Wenzhou, Zhejiang in 2023.

The main brand “Red Dragonfly” will continue to build on its strengths in leather shoes while adapting to changing consumer demands. It will introduce more fashion footwear products suitable for the styles of the new era, focusing on developing popular products in categories such as white shoes, canvas shoes, dad shoes, and lightweight sports and outdoor products. This will gradually change consumers’ inherent perception that Red Dragonfly is just a leather shoe brand, making Red Dragonfly a comprehensive fashion footwear brand.

In the future, Red Dragonfly will launch new product series that integrate “shoe culture” with diverse cultures, aiming to break through in new categories such as lightweight sports, lightweight outdoor, and fashionable shoes.

With the philosophy of “Technology Creates Comfort,” Red Dragonfly combines comfort and technology using advanced shoe-making techniques. Red Dragonfly has innovated a new generation of shoe-making technology: injection molding. This process directly injects liquid PU into the shoe mold, allowing the sole and upper to form as one piece. It is environmentally friendly, with no seams or adhesives, ensuring durability. Shoes made with this technology offer ergonomic fit, excellent cushioning, and flexibility. The design of the last and insole also incorporates principles of ergonomics, using polyurethane material’s unique elasticity and different density settings to develop intelligent arch support designs. This effectively supports the arch of the foot, balances the force on both feet, and provides comprehensive protection for the feet.

Best-selling Products from the Red Dragonfly Brand：