HERBORIST

佰草集

Herborist is a brand under Shanghai Jahwa United Co., Ltd., officially established in 1998. For over two decades, it has inherited and innovated the concept of herbal skincare, establishing itself as a pioneering research-oriented skincare expert based on the professional theory of modern Chinese herbal medicine.

For 25 years, Herborist has inherited and innovated the concept of herbal skincare distinctive to China, specializing in female skin types and exploring safer and more effective active ingredients. Harnessing modern technology, Herborist activates the skin’s powerful self-protection mechanism and converges global expertise to achieve both safety and efficiency, setting itself as a forefront herbal research-oriented skincare expert grounded in the professional theory of Chinese herbs.

The founder of Herborist aimed to create a brand that could convey the essence of millennia-old beauty formulas to the world. Therefore, Herborist’s researchers visited the herbal paradise of Shennongjia to investigate herbal resources, while also traveling to Europe and America to study skincare technology and production processes. In 1998, the brand was born—named “Herborist” as a tribute to Shennong, who tasted “hundreds of herbs” and combined Eastern and Western wisdom.

Herborist has discovered ancient beauty formulas from Chinese classics, such as the Jiang Xue formula, Qiong Yu formula, and Qi Bai formula.

With respect for the Chinese classics of beauty and the heritage of a thousand years of traditional Chinese medicine and herbal culture, Herborist centers on the essence of “The Way of Balance,” bringing together herbal essences to nurture both skin and spirit, balancing the skin and the mind.

Herborist now boasts a global R&D presence, revitalizing the efficacy of millennia-old formulas with advanced modern technology, creating products suitable for the diverse skin types of beauty lovers around the world, achieving true international reach with Chinese creativity.

Herborist has more than 1,500 stores and counters worldwide. As early as 2008, Herborist passed the stringent EU certification and successfully entered the Sephora flagship store on the Champs-Élysées in France, later expanding to the Netherlands, Spain, Italy, Germany, and other countries. In 2015, Herborist’s first overseas flagship store grandly opened in the prime commercial district of Paris.

Best-selling Products from the HERBORIST Brand：