forestCabin

林清轩

Established in 2003, it is a well-known high-end skincare brand in China, and a pioneer in the field of high-end oil-based skincare products in China. Focusing on local plants as raw materials, the brand’s main products are Camellia skincare products represented by Camellia Anti-Aging Repair Essential Oil.

Forestcabin is a brand under Shanghai Forestcabin Biotechnology Co., Ltd. Since its establishment in 2003, it has been dedicated to using Chinese native plants as raw materials to produce natural, safe, and effective skincare products. From a 30 square meter direct-operated store in Shanghai, it has grown to nearly 400 direct-operated stores across China. Forestcabin believes in the power of nature, enhances scientific research strength, and adheres to the values of “customer first, collaborative win-win, open innovation, and belief in hard work.”

Forestcabin insists on a full industrial chain development model, controlling the entire process from raw materials to product to sales. It is a cosmetics brand in China that adheres to a direct sales model. On February 1, 2014, after more than two years of dedicated research and development, Forestcabin pioneered the Camellia Moisturizing Oil using high-mountain red camellia from places like Zhejiang and Jiangxi at altitudes above 800 meters. As an important star product, it has also been able to receive the European Union’s natural cosmetics certification three times in a row due to its meticulously selected ingredients and strict quality control.

To control the precious plant raw materials from the source, Forestcabin cooperates in planting over 10,000 acres of red camellia in Zhejiang, Jiangxi, and other places. The research center, built to national laboratory standards, has gathered more than 40 scientific researchers with master’s and doctoral degrees in botany, biology, dermatology, and applied chemistry. As of December 21, 2022, it has obtained 81 patents, including 33 for inventions.

In terms of distribution channels, by the end of 2021, Forestcabin has opened nearly 400 direct-operated stores in Shanghai’s Lujiazui, Meiluo City, Global Harbor, Daning Jiuguang, Guangzhou Zhengjia, and other first-tier and new first-tier city commercial circles and shopping centers, while also initiating a joint-operation model. While providing good in-store service, Forestcabin actively layouts digitalization, creating a digital intelligent store for the beauty industry and has been actively expanding online omni-channel sales since 2014, forming an amphibious operation capability centered on consumers both online and offline.

Forestcabin insists on green and sustainable development, committed to making “the skin of humans and the earth more beautiful.” In December 2021, Forestcabin officially started the construction of a new R&D and production base, which is a modern beauty research and manufacturing base integrating digitalization, carbon neutrality, and high scientific research. The total construction area of the project is 45,000 square meters, aiming to become a leading carbon-neutral factory and research center in China.

Forestcabin has cooperated with Goldwind Technology Group to jointly create a “carbon-neutral energy efficiency platform” at the base, achieving “zero carbon dioxide emissions.” Relying on the new factory and research center, Forestcabin will continue to focus on quality innovation and upgrades while practicing the corporate social responsibility of sustainable development, bringing more high-quality products to consumers.

Best-selling Products from the Forestcabin Brand：