LAOFENGXIANG

老凤祥

Founded in 1848, Lao Feng Xiang is a national brand that integrates “research, design, production, and sales.” It has multiple professional factories, research institutes, and over 3800 sales outlets spread across various regions of China. With a complete industrial chain and diversified product lines, Lao Feng Xiang offers a variety of jewelry categories including gold, silver, platinum, diamonds, white jade, jadeite, pearls, gold-inlaid jade, colored gemstones, enamel, red coral, and more. They also produce highly acclaimed products like K-gold glasses, watches, and craft tourism souvenirs. In 2019, Lao Feng Xiang achieved a revenue of 49.629 billion yuan and a total profit of 2.493 billion yuan, maintaining a healthy, high-speed, and high-quality development trend.

While experiencing rapid growth within China, Lao Feng Xiang has also ventured abroad, opening 19 boutique stores in foreign countries and the Hong Kong region. This step has laid the foundation for international and global development.

Lao Feng Xiang will continue to uphold the spirit of “daring to think, daring to do, daring to innovate,” maintaining a trajectory of sustained high-quality development. Their goal is to transform into an internationally renowned brand with sales exceeding 100 billion yuan, establishing a global presence.

Best-selling Products from the LAOFENGXIANG Brand：