FIYTA

飞亚达

Established in 1987, a well-known domestic watch brand with the reputation of “China’s Watch King,” it focuses on wristwatch design that combines professionalism and aesthetics. It is a large enterprise dedicated to the design, research and development, production, sales, and service of wristwatches.

Since its founding in 1987, FIYTA has adhered to precision craftsmanship rooted in aviation, focusing on wristwatch design that combines professionalism and aesthetics. It interprets the artistic exploration of “flying” and embodies an extraordinary and upward spirit. As professional aviation timing equipment, FIYTA watches are the companions of Chinese pilots. Starting from Shenzhou V, FIYTA space watches have consistently participated in and witnessed China’s manned space missions, recording every second of exploration.

FIYTA watches are meticulously crafted with sincerity and craftsmanship. The brand constantly pursues watchmaking craftsmanship and delves into the movement, infusing creativity and vitality into timepieces. The brand has independently developed three movements: the “Shen Seven” automatic mechanical movement, specially developed for the Shenzhou VII extravehicular activity, is a high-performance movement independently developed in China to adapt to extreme space environments; the “Fei Yi” automatic mechanical movement, created by FIYTA Group’s team in Switzerland over the years, is designed, developed, and manufactured in FIYTA Group’s Swiss headquarters in Geneva; the “Lan Yue” automatic mechanical movement is a mechanical movement with moon phase function, demonstrating the brand’s pursuit of watchmaking craftsmanship and poetic culture.

While deeply researching craftsmanship, FIYTA watches also focus on expressing design aesthetics. Since 2011, FIYTA watches have participated in the Baselworld Watch and Jewelry Show in Switzerland’s Hall 1 International Brand Pavilion. Today, FIYTA watches have an international presence in 29 countries and regions, including the United Kingdom, France, Australia, and more. They have over 3,000 boutiques in China and are beloved by connoisseurs for their unique brand charm.

FIYTA pays tribute to pilots who soar through the sky with the Mach series, conveys the relentless pursuit of professional watchmaking craftsmanship with the Aerospace series, interprets the inheritance of Chinese culture and Oriental aesthetics with the Master series, and explores fashion attitudes and lifestyles with series such as Clover, Photographer, Heartstrings, and Seal. FIYTA watches and their owners always move forward to explore the unknown, achieve greatness, and idealize the path to understanding the world. FIYTA watches depict an upward and beautiful life, continuously creating moments where “once you own it, you desire nothing else.”

Best-selling Products from the FIYTA Brand：