ChinaGold

中国黄金

Belonging to the China National Gold Group, it was listed on the Shanghai Stock Exchange in February 2021. It specializes in products such as gold, diamonds, and jewelry, integrating business operations including development, design, production, sales, and consulting services, making it a large-scale professional gold and jewelry enterprise.

China National Gold Group Gold & Jewelry Co., Ltd. is a large-scale professional gold and jewelry production and sales company that specializes in operating the “China Gold” brand. It is a subsidiary of China National Gold Group Corporation and carries the important mission of extending the “China Gold” industrial chain.

On February 5, 2021, China National Gold Group Gold & Jewelry Co., Ltd. was officially listed and traded on the main board of the Shanghai Stock Exchange. It is one of the second batch of mixed-ownership reform pilot units approved by the National Development and Reform Commission and a main board-listed company under the “Double Hundred Actions” initiative of the State Council’s Leading Group for State-Owned Enterprise Reform. Its stock abbreviation is “China Gold,” with the stock code “600916.SH.”

Since its establishment, China National Gold Group Gold & Jewelry Co., Ltd. has adhered to the corporate spirit of “sincerity leading to success, with gold and stone as the foundation,” and implemented the development philosophy of “capturing the market, attracting popularity, building the brand, achieving scale, risk prevention, improving quality, and enhancing efficiency.” The company adheres to the business philosophy of “winning through branding, channels, scale, and service,” and follows the service concept of “gold for the people, bringing blessings to every family,” fulfilling its social responsibilities as a central enterprise.

In more than a decade of business practice, China National Gold Group Gold & Jewelry Co., Ltd. has actively explored and innovated, gradually becoming an innovator and leader in the field of physical gold consumption and investment. From the official introduction of the “China Gold Investment Gold Bar” in 2006 to the pioneering launch of “99999 Pure Gold” in 2008, from the perfect presentation of the high-end jewelry brand “Zhen•Rujin” in 2012 to the magnificent debut of the fast fashion jewelry brand “Zhen•Shangyin” in 2014, China National Gold Group Gold & Jewelry Co., Ltd. has formed a comprehensive gold and jewelry industry chain complex with “China Gold” as the parent brand and “Zhen•Rujin” and “Zhen•Shangyin” as subsidiary brands. It integrates design, processing, wholesale, retail, and services, with five major sales channels including direct sales, franchise, banks, large customers, and e-commerce. China Gold’s products are known for their pursuit of purer, redder, more valuable, and more beautiful values and enjoy a high reputation in the industry and among consumers.

Best-selling Products from the ChinaGold Brand：