YAYA
鸭鸭
YAYA Group is situated at the southern foot of Mount Lu and by the Poyang Lake in China, boasting a prime location with convenient transportation via land, water, and air. The waterways include the Jiujiang Port on the Yangtze River, while the Changjiu Expressway and the Beijing-Kowloon Railway pass through the area. The airports in Nanchang and Jiujiang are located within a distance of around 30 to 40 kilometers from both ends.
The “YAYA” series of products are highly favored by Chinese consumers, consistently earning titles such as National, Provincial, and Ministerial Quality Products. “YAYA” has been recognized as a well-known trademark in China and a nationally protected brand. Its down jackets have been honored as a prestigious product in China.
The YAYA down jacket is manufactured by Jiangxi Gongqing YAYA (Group) Co., Ltd., being one of the top ten down jacket brands in China and recognized as a well-known trademark, a prestigious product, and a China Green Environmental Label certified product. It stands as the largest modernized professional production enterprise of down products in China.
Jiangxi Gongqing YAYA Group is the country’s largest modernized professional production enterprise for down products and is classified as a large-scale national enterprise, enjoying the right of self-import and export. With over 4,500 management and technical staff members and more than 4,500 advanced production equipment units, it annually produces over 5 million pieces of various clothing items, ranking at the forefront in China. The company has obtained certifications in ISO 9001 Quality Management System, ISO 14001 Environmental Management System, and China Green Environmental Label certified products. The “YAYA” trademark is registered in more than 80 countries and regions globally, with its products successfully sold in over 60 countries and regions worldwide, thriving in over a thousand retail outlets across China.
Over the past half-century, its products have covered men, women, and children, reaching a wide cross-section of the population. With outstanding quality and affordable prices, these products have found their way into countless homes and have been passed down through three generations. In 2020, YAYA underwent stock restructuring, collaborating with well-known IPs from China and internationally, partnering with independent designers to upgrade its product lineup.
Simultaneously, the company has accelerated its online full-scene development strategy, winning numerous accolades on platforms like Douyin and Tmall, positioning itself among the top channels in the mid-range down jacket category. Furthermore, YAYA is actively exploring new brand expressions in the internet era, initiating a new brand communication strategy: collaborating with the brand consultancy firm Hua Yu Hua to create a super brand symbol.
Best-selling Products from the YAYA Brand：
