Joeone
九牧王
“Joeone” is the leading global expert in men’s trousers, with a focus on the field of men’s trousers for 34 years. It has accumulated data from 12 million people and has become a participant in the formulation of China’s men’s trousers standards. The brand has sold a total of 100 million trousers, with one sold every 7 seconds. They have developed high-stretch fabrics with a stretching rate up to four times that of regular fabrics. In 2020, Joeone was honored with the title of “Global Sales Leader in Men’s Trousers.”
Joeone is a fashion industry company that integrates research and development, design, production, and sales. It adopts a vertically integrated business model and considers “fashionable life, longing for beauty” as its mission. The company aims to be a leader in the fashion industry for elite lifestyles. Joeone’s brands include Joeone Men’s Trousers Expert, the Korean fashion brand ZIOZIA, and other trendy clothing brands like FUN, which they acquired and operate. Joeone has a comprehensive sales network across all channels, including brand boutiques, shopping malls, specialized counters, pants specialized counters, e-commerce, and more. They also offer C2B high-level customization services, expanding their presence nationwide.
In 1989, Mr. Lin Congying led a team to start Joeone’s journey in men’s trousers. In 1997, they set the goal of becoming the number one trousers brand in China. In 2000, Joeone achieved the first national market share for the first time. On May 30, 2011, the company successfully listed its A-share stock on the Shanghai Stock Exchange (stock abbreviation: Joeone, stock code: 601566). In 2018, Joeone became the official supplier of the China National Sports Delegation for six years and exclusively tailored uniforms for the 18th Asian Games.
The company’s management has always considered high-quality products as the cornerstone of its business and has earned consumer recognition for its reputation of “professional and good quality.” The company has passed the ISO 9001 quality management system and product quality certification, and its leading products have received both ISO 14001 environmental management system and China’s environmental product dual certifications, obtaining the “National Quality Inspection Qualified Product” certificate. Joeone has also earned recognition from national-level authoritative associations and media, including honors such as “China Famous Brand Product,” “China’s Top Ten Most Influential Brands,” “China’s Leading Brand in the Trousers Industry,” “China’s Industry Leading Brand,” and the “Brand China Gold Award – China’s Top Ten Brands in the Clothing Industry.” The company places great importance on corporate culture, employee welfare, and social welfare activities. They uphold the management philosophy of “Muxin Zhe Mu Tianxia,” advocate building a community of shared interests and a community of life between the enterprise and its employees, and actively participate in social welfare and educational activities. Joeone has received recognition from the China Children and Teenagers’ Fund and the Fujian Provincial Government, including awards such as the “China Children’s Welfare Star Enterprise,” the “China Children’s Charity Award – Outstanding Contribution Award,” and the “Fujian Provincial Red Cross Humanitarian Award.”
Joeone adheres to the operating philosophy of “Muxin Zhe Mu Tianxia” and firmly believes that the secret to successful business lies in winning people’s hearts. Joeone’s “Muxin” concept is inspired by the Confucian idea “one who wins people’s hearts gains the world” and encompasses values such as “benevolence, righteousness, propriety, wisdom, and trustworthiness.” With the ultimate goal of managing people’s hearts, Joeone cares for the hearts of its employees and consumers alike, making it the essence of Joeone’s “Muxin Culture.”
“Exquisite craftsmanship, dedicated to creating professional and high-quality trousers with heart” has been Joeone’s operational philosophy from the beginning, and they have never forgotten their initial intentions. In their material usage, Joeone has developed high-stretch fabrics with a stretching rate four times that of regular fabrics. In terms of craftsmanship, every pair of trousers produced by Joeone undergoes 23,000 stitches, 108 processes, 30 ironing stages, and 24 manual inspections. In product research and development, they rely on data from 12 million people and have developed six major flagship styles. As a result, Joeone has obtained 19 utility model patents in the field of trousers and has set records such as selling a total of 100 million trousers and selling one pair every 7 seconds.
Best-selling Products from the Joeone Brand：
