ZEEKR

极氪汽车

Zhejiang ZEEKR Intelligent Technology Co., Ltd. was established in March 2021 and in April 2021, it launched the ZEEKR brand and its first product, ZEEKR 001.

ZEEKR is an intelligent mobility technology company focused on smart electric mobility, emphasizing user-centric principles. It concentrates on the research and development of advanced technologies for intelligent electric mobility, building a technological ecosystem and a user ecosystem. Its mission is to “create an ultimate travel experience.” ZEEKR is dedicated to innovating in product design, user experience, and business models to provide users with an ultimate travel experience.

ZEEKR’s birth is distinct from traditional automotive manufacturing and new emerging models, as it represents the rapid evolution of intelligent pure electric mobility, pioneering the “ZEEKR Model” in the third path of pure electric development. ZEEKR aims to establish a new type of user relationship, co-create with users, and continuously evolve based on user needs and creativity, achieving equal integration between the company and its users.

As of October 1, 2022, ZEEKR announced its latest monthly delivery data, with 8,276 ZEEKR 001 vehicles delivered in September, totaling 45,481 units. In December 2022, ZEEKR Intelligent Technology announced that its luxury off-road coupe, ZEEKR 001, had exceeded 70,000 cumulative deliveries and simultaneously unveiled the fully updated ZEEKR OS 4.0 system in terms of interaction experience and visual design. On February 13, 2023, Geely Holding Group’s high-end intelligent electric vehicle brand, ZEEKR, announced the completion of a $750 million Series A funding round, with a post-investment valuation of $13 billion.

ZEEKR, a trendy tech brand, has a mission to “co-create the ultimate travel experience” and upholds core values of “equality, diversity, and sustainability.”

ZEEKR adheres to values of equality, diversity, and sustainability. It focuses on the research and development of advanced technologies for intelligent electric mobility, building a technological ecosystem and a user ecosystem, and co-creating a trendy life with technology. From product innovation to user experience and business model innovation, ZEEKR aims to provide users with an ultimate travel experience.

ZEEKR’s brand positioning is a trendy tech brand that leads with advanced technology and innovative models. ZEEKR’s product series is based on the SEA Vast Intelligent Evolution Experience Architecture. The SEA Vast Architecture starts with user needs, breaking through traditional car manufacturing limitations by integrating hardware, system, and ecosystem layers. It leverages hardware capabilities, system computing power, and technology ecosystem to build an infinitely interactive and extendable future mobility service system.

As ZEEKR’s first high-end intelligent electric vehicle model, the luxury off-road coupe ZEEKR 001 follows the product concept of “not making boring electric cars.” It breaks the traditional thinking of sedans and SUVs, providing both elegance and practicality in its design. ZEEKR 001 has gained market recognition with its comprehensive leading product strength in design aesthetics, power performance, driving experience, smart driving enjoyment, and travel safety.

Based on the SEA Vast Intelligent Evolution Experience Architecture, ZEEKR 001 is ZEEKR’s new generation native pure electric architecture and the first intelligent automotive industry architecture developed around dynamic iterations to meet the requirements of Industry 4.0. ZEEKR 001 is equipped with a 100 kWh “ZEEKR Core” battery pack, with a maximum CLTC range of 732 km. It accelerates from 0 to 100 km/h in just 3.8 seconds, with a top speed exceeding 200 km/h, setting a new acceleration record for Chinese brand mass-produced electric vehicles. With a peak power of 400 kW and a maximum wheel-end torque of 7,680 N·m, it provides an ultimate driving experience. The high-performance air suspension system composed of a fully automatic air suspension system and CCD electromagnetic damping system, as well as the intelligent electric four-wheel drive consisting of an intelligent drive torque distribution system and torque vectoring braking system (DWTB), along with a minimum turning radius of 5.9 meters, deliver not just fast but also fun driving. It truly lives up to the “all-round off-road” label.

During an interview with Xinhua Automotive Media, the CEO of ZEEKR Intelligent Technology stated, “Geely Holdings’ 35 years of development and the accumulation of profound industrial foundations and global superior resources have empowered ZEEKR comprehensively, giving ZEEKR the courage and confidence to transform.”

Gothenburg, CEVT (China Euro Vehicle Technology) is located there, bringing together more than 2,000 automotive engineers from over 20 countries. CEVT continually innovates in modular development, virtual engineering, and software system development to meet the diverse needs of the global market.

Hangzhou Bay, ZEEKR Smart Factory, is located in Zhejiang, China.

ZEEKR’s universe encompasses a wide range of content, including a brand-owned direct sales system, ZEEKR Power (charging network), ZEEKR Care (customer service), ZEEKR Subscription (subscription travel), online community, Ji-Wu (e-commerce store), and other user-centric services. Through the ZEEKR app’s online social center, users’ entire product life cycle is managed, and user journeys are fully covered. In the future, more innovative products and services like ZEEKR Subscription will be added to the ZEEKR universe to meet the diverse needs of different users.

ZEEKR constructs a new brand-owned direct sales system, establishes a full-scene charging network, and introduces various innovative initiatives, including an online community, subscription travel, OTA store, and lifestyle e-commerce store, achieving the entire lifecycle management of products and full-scene coverage of user journeys.

ZEEKR’s brand-owned direct sales system covers five major centers, including ZEEKR Center, ZEEKR Space, Delivery Center, Service Center, and an online social center.