WEY

魏派汽车

WEY, a luxury SUV brand created by Great Wall Motors, positions itself as “Zero Anxiety Intelligent Electric”. It comprehensively matches hybrid DHT and advanced NOH intelligent driving, advancing towards a high-end intelligent new energy brand across the entire range. The WEY lineup includes the Blue Mountain DHT-PHEV, Mocha DHT-PHEV, Latte DHT-PHEV, Macchiato DHT-PHEV, Mocha, Latte DHT, and Macchiato DHT.

Established in 2016, WEY, named after its founder’s surname, is a Chinese luxury SUV brand with a vision to enable more people to own luxury SUVs. The WEY logo is derived from the iconic structure, the “Baoding Governor’s Mansion Flagpole,” in Baoding, China, the birthplace of Great Wall Motors and the hometown of the founder, Jack Wey. Underneath is the English word “POATING” (Baoding), symbolizing the benchmark for luxury SUVs in China.

With “Zero Anxiety Intelligent Electric” as its brand positioning, WEY advances comprehensively towards a high-end intelligent new energy brand. By fully matching the hybrid DHT architecture and NOH advanced intelligent driving, it pioneers innovative leadership, breaks through foreign technological barriers, and provides users with a holistic, anxiety-free driving experience.

Safety is the cornerstone of all luxury. Since its inception, intelligent safety has been the core value pursuit of the WEY brand.

The WEY safety system innovates intelligent safety across four dimensions: life, property, information, and the environment, defining “New Safety” in the future intelligent ecosystem.

In line with the vision of “creating a cleaner earth for humanity,” the WEY brand centers its core around new energy products, encompassing comprehensive technological routes in pure electric, hybrid, and hydrogen fuel cell technologies in the industry. Accelerating the implementation of the electrification strategy and comprehensive decarbonization plan establishes a leading advantage in the field of clean energy and accelerates the electrification strategy and comprehensive decarbonization plan globally.

WEY aims to become a world-class luxury brand and a benchmark for automotive intelligence. Since its inception, WEY has had a global DNA, crafted by a global elite R&D team that complies with rigorous global safety standards.

The WEY brand’s R&D system spans the European Union, North America, and Asia, forming a development pattern across “seven countries and ten locations.” It achieves global synchronized development in products, technology, and talent. As the first Chinese luxury SUV brand to enter Europe and the United States, WEY will compete on a global stage in high-potential markets, establishing itself as a leading global intelligent luxury brand, marking a significant breakthrough from its origins in China to its representation of China.