TANK

坦克

Tank, a globally high-end off-road SUV brand launched by Great Wall Motors in response to the new SUV trend, represents a significant innovation in Great Wall Motors’ product line. Embracing a tough yet gentle brand proposition, it champions a rugged off-road style, aiming to become a renowned global off-road brand.

The Tank brand is a high-end luxury off-road SUV brand created by Great Wall Motors based on innovative SUV categories. Leveraging a global professional intelligent off-road tank platform and guided by the product development philosophy of “powerful, unique, and free,” it leads the off-road category to break new ground, creating a vibrant and free-spirited lifestyle that users aspire to, building a new pinnacle in the off-road category.

Currently, the Tank brand, born global, has fully launched its international expansion. In the future, it will further elevate Chinese and even global off-road automotive brands, influencing the surroundings and era in a “tank-like” manner.

The Tank logo is composed of the letters “T” and “U.” The “T” represents the positioning of the Tank brand, technology, and trends, while the “U” stands for users and united creation. The Tank brand will use innovative technology to create hardcore strength, establish a new way of travel and lifestyle, and with an inclusive heart and unyielding spirit, collaborate with users to create and share a brand ecosystem, leading a trendsetting and fashionable lifestyle.