Innovation 4
Brand Awareness 4
Customer Experience 4
Quality and Reliability 4

隆平高科 Founded in 1999, LONGPING Group is a well-known seed brand in China, a comprehensive seed enterprise integrating breeding, propagation, and promotion. Its main products include rice, corn, chili, cucumber, sorghum, and sunflower seeds

Summary 4.0 great
Innovation 0
Brand Awareness 0
Customer Experience 0
Quality and Reliability 0
Summary rating from user's marks. You can set own marks for this china brand - just click on stars above and press "Accept".
Accept
Summary 0.0 bad

LONGPING

隆平高科

LONGPING 隆平高科

Founded in 1999, LONGPING Group is a well-known seed brand in China, a comprehensive seed enterprise integrating breeding, propagation, and promotion. Its main products include rice, corn, chili, cucumber, sorghum, and sunflower seeds.

Yuan Longping Agricultural High-Tech Co., Ltd. (referred to as “Yuan Longping High-Tech”), established in 1999 and listed in 2000, is a high-tech modern seed enterprise named after academician Yuan Longping, the “Father of Hybrid Rice,” who serves as the honorary chairman. The company’s largest shareholder is CITIC Group. Since its establishment, Yuan Longping High-Tech has adhered to strategic guidance and innovation-driven principles, with a mission to “promote seed industry progress and benefit people worldwide.” The company is dedicated to realizing the dream of the rise of China’s national seed industry.

The company is a leading “breeding and propagation integration” seed enterprise in China. Its main business covers seed operations and agricultural services. The hybrid rice seed business is globally leading, while the corn, chili, cucumber, sorghum, and sunflower seed businesses are leading in China.

Robust research and development capabilities are the core competitiveness supporting the company’s continuous development. The company has built China’s leading commercial breeding and testing systems and established an internationally advanced biotechnology platform. Its research and innovation capabilities for major crop seeds are at the forefront in China. The company has consistently maintained high research and development investment, with research and development expenditure accounting for around 10% of its operating income, significantly exceeding domestic peers.

The company is committed to promoting internationalization. In Southeast and South Asian countries like India and the Philippines, rice variety development has entered a concentrated output phase, and the developed varieties have a strong competitive edge in the local markets. In the South American market, the corn varieties are positioned in the high-end and middle-high-end markets, with strong competitiveness and a market share ranking among the top three in Brazil. In the future, overseas hybrid rice and corn businesses are expected to become new sources of business and profit growth for the company.

The company actively fulfills its social responsibility. Adhering to the concept of “benefiting,” the company provides high-quality and high-yield seeds and comprehensive agricultural services to farmers, driving rural revitalization through increased production and income. The Yuan Longping High-Tech Public Welfare Foundation has been established to carry out public welfare activities for planting farmers. The company actively engages in foreign aid, providing assistance to over 100 countries and regions in Asia, Africa, and Latin America, training about 10,000 talents in agriculture and related fields. It has undertaken more than ten foreign aid technology cooperation projects, making positive contributions to global agricultural development and food security.

The company is intensifying management reform efforts, entering a new development stage. In the future, the company will remain true to its original aspiration and mission, focusing on its strategic direction, accelerating the construction of a systematic management system and a transparent and open market mechanism, promoting Yuan Longping’s culture, and striving to transform into a “world-class seed company.”

The company is a “breeding and propagation integration” seed enterprise, with main business covering seed operations and agricultural services. In 2018, the company achieved a revenue of 3.579 billion yuan, a net profit attributable to shareholders of the listed company of 791 million yuan, and entered the top eight global seed enterprises.

logo

Related posts

HOGXU
Midita
Yonghua Redwood

Leave a comment