Hygienix

洁云

Hygienix is a household paper brand under Shanghai Dongguan Group and belongs to the Simeike Group, a Sino-British joint venture. This brand was founded in 1996 and has held a leading position in the household paper field since its launch.

The advantages of Hygienix are reflected in several aspects:

Diverse products: It has dozens of categories of daily necessities such as facial tissues, toilet rolls, toilet paper, handkerchief tissues, wet wipes, and kitchen paper, which can meet the usage needs in various scenarios such as living rooms, bedrooms, bathrooms, kitchens, offices, and outdoor trips.

Excellent quality: Its products have characteristics such as soft, comfortable and strong water absorption paper. For example, the popular Velvet Touch Facial Tissue series has a soft and velvety feel. Through the advanced GBPM fine and soft paper-making process, it brings a velvet cotton-like experience. Experiments have proved that it is non-irritating and non-allergenic to the skin. It uses imported virgin wood pulp, ensuring guaranteed quality. It complies with the European and American food contact paper testing standards, making it safer to use and more friendly to the human skin. In addition, the 4D Soluble+ series of toilet paper is a “water-soluble” paper independently developed by Dongguan. When thrown into water, it quickly dissolves and disperses, making the toilet less likely to clog. It also eliminates the need for garbage sorting, helping to achieve the development concept of low-carbon and livable. The new national style Velvet Touch series of facial tissues, such as Mountain and Sea Velvet Touch and Cloud Soft Velvet Touch, combine Chinese elements with the characteristics of “velvet, soft, and skin-friendly”. For example, Hygienix Cloud Soft Velvet Touch adopts an innovative 4-layer three-dimensional embossing, bringing a new soft and velvety experience. It is flexible and not easy to break, non-irritating to the skin, and more reassuring for wiping.

High brand awareness: It has ranked first in the market share in Shanghai for four consecutive years since 2002 and has won the honor of “Shanghai’s Best-selling Brand” and the title of “Shanghai’s Best-selling Fast-moving Consumer Goods” for many consecutive years since 2001. It has won the Best-selling Golden Product Award for 20 consecutive years. The slogan of the Hygienix brand, “Smart women choose Hygienix”, is also widely spread.

Wide sales channels: The sales channels are mainly divided into online channels, offline channels and commercial channels, and the revenue proportion of each channel is relatively average. Online channels include mainstream e-commerce platforms such as Tmall, JD.com and Pinduoduo. The offline channels are mainly distributors, covering distribution channels, hypermarkets, wholesale stores, chain supermarkets and convenience stores, etc. It also establishes cooperative relationships with well-known retail outlets at home and abroad, providing package solutions of commercial consumer goods for high-traffic places such as hotels and office buildings.

Strong innovation ability: Facing the constantly changing market environment and consumer demands, Hygienix expands the product matrix and innovates the product concept by insighting into the subdivided needs of consumers. For example, it launched products such as wet toilet paper, taking into account both existing fan groups and younger consumers. It combines Chinese traditional cultural elements and stories with products, positions itself as a “New Chinese Domestic Brand”, and is committed to providing consumers with a new oriental aesthetic experience.

With the assistance of e-commerce platforms such as Tmall, Hygienix has strengthened brand exposure through resource support, advertising resources and live broadcasts by influencers, attracted a large number of consumers, and with the help of the platform’s data analysis, clarified market trends, continuously explored consumer demands, and provided more products that meet the demands.

Best-selling Products from the Hygienix Brand：