Otlan
奥特朗
Established in 2000, Otlan is a well-known brand in the rapid electric water heater industry, focusing on the research and development of rapid heating technology and the production of modernized hot water equipment. Its products cover instant electric water heaters, multi-mode electric water heaters, and gas water heaters.
Otlan Electrical Appliances (Guangzhou) Co., Ltd. was established in 2000 and made an impactful entry into the electric water heater industry. With trendy and delicate product designs, unique brand strategies, and rapid market occupation through distinctive marketing methods, it quickly became a renowned personalized electric water heater brand.
Otlan water heaters specialize in the research and production of rapid heating technology. They encompass five major product categories: instant electric water heaters, multi-mode electric water heaters, gas water heaters, kitchen electric water heaters, and electric faucets. Their differentiation lies in being small-sized, fast-heating, energy-saving, and eco-friendly, catering to most hot water usage needs. Otlan is committed to enhancing the quality of life in Chinese households, creating more comfortable, healthy, and environmentally friendly home environments. It has developed and produced wide-frequency energy-saving wall-hung boilers, a new generation of whole-house water purification systems, and fresh air purification series products, leading the industry with competitive unique selling points.
Otlan has established both online and offline sales channels. Its offline sales channels cover most provinces, cities, and autonomous regions in China, including electrical chain stores, department stores, and building material chain channels. Its online channels include platforms such as Tmall, JD.com, Taobao, Suning, Gome Online, and the official mall. Otlan has service outlets nationwide and collaborates with third-party service platforms to provide consumers with high-quality and thoughtful services.
Adhering to the “craftsman spirit,” Otlan follows the line of quality, emphasizing industrial design, meticulous material selection, and exquisite craftsmanship, delivering not only functional products but also visually appealing artistry to its customers. With the development of the Internet of Things, Otlan will continue to adhere to its “Born for Quality” concept, intensifying technological innovations to make its products smarter, providing consumers with a more comfortable, enjoyable, and healthier lifestyle experience.
Otlan, a brand that drives an entire industry! Founded in 2000, Otlan has been committed to the research and production of energy-saving and eco-friendly rapid electric water heater products. With keen insights and unique brand strategies, after a decade of relentless efforts, it has gained a 43% market share in the rapid electric water heater industry. It has established 350 exclusive stores and over 2,300 sales outlets covering 30 provinces, cities, and autonomous regions in China, including electrical chain stores, department stores, and building material chain channels. With over 230 service outlets, it has earned the distinction of being a provincial famous trademark and a nationally renowned trademark, solidifying its position as an industry-leading brand.
As a specialized brand in the rapid electric water heater product domain, Otlan has been dedicated to providing people pursuing a fashionable and quality life with products that feature advanced design, user-friendliness, and reliable quality. It strives to create a caring and considerate user experience. Moreover, Otlan actively promotes a certain value: encouraging individuals to allocate more time to care for their families, enjoy life, and strike a balance between career and life, creating a win-win situation for both.
Otlan has always upheld “integrity, responsibility, cooperation, innovation, and win-win” as its core values. While meeting customers’ needs as much as possible without compromising the company’s sustainable operations, it strives to provide investors with the maximum return. Simultaneously, Otlan focuses on the interests of employees, partners, and communities, aiming to become an outstanding enterprise with a sense of social responsibility, investment value, reliability, aspiration, and respect.
In 2008, Otlan relocated to the Otlan Science Park covering 27,000 square meters with a nearly 50,000 square meter building area. In 2009, Otlan became the drafting and formulation unit for the national standard of “rapid electric water heaters.” In 2010, Otlan was awarded the Chinese Well-Known Trademark, marking the beginning of a new journey.