QUEEN

皇后

“Queen” is a beauty brand under Fujian Pien Tze Huang Cosmetics Co., Ltd., established in 1980. In October 2021, the brand signed Chen Shu and Bai Lu as its brand ambassadors.

Founded in 1980, the Queen brand carries forward the ancient Chinese herbal culture, blending Eastern skincare aesthetics with modern advanced technology, enriching contemporary skin with ancient wisdom. Pien Tze Huang, with nearly 500 years of royal secret recipes, was first applied to the field of cosmetics by Queen, creating a brand born for women who seek happiness and beauty in the wisdom of nature.

“Queen” is a brand born for women who seek their own happiness and beauty of skin within natural wisdom. It advocates for women to treat themselves well, love life, and be their own queens! Since its launch, Queen’s products have been favored by a broad consumer base, becoming popular in Southeast Asia and exported to countries and regions such as South Korea, Japan, and Hong Kong, Macau, and Taiwan, earning the fervent support of international customers. With the changing times, after decades of wisdom’s refinement and over 30 years of relentless research, Queen, based on a deep understanding of modern women, integrates the concept of fashion and the philosophy of loving oneself into its products, reviving the spirit of Oriental beauty and replicating the classic splendor of the past.

The Queen brand inherits the ancient Chinese herbal culture, combining Oriental skincare aesthetics with modern skincare technology, nourishing contemporary skin with ancient wisdom.

The Queen brand has always advocated “passing on classics, nurturing beauty with herbs,” continuously exploring the intrinsic power of herbs to cultivate the beauty of skin for thousands of women, giving them more confidence and strength in beauty!

“With the confidence of beauty, take charge of the future,” bringing every contemporary “Queen” an everlasting beauty of health.

The roots of herbs extend the abundance of China; the flowers of herbs bloom the beauty of the Orient. The Queen brand inherits a thousand years of Oriental royal beauty wisdom, takes nature as the teacher, gathers the essence of all things, and transforms the power of herbs into a wonderful beauty-enhancing force.

Best-selling Products from the QUEEN Brand：