KANS

韩束

KANS was established in 2003 as a brand under Shanghai Jahwa United Co., Ltd. By 2015, KANS had become a leading Chinese cosmetics brand.

In 2021, KANS rebranded with a new focus on “scientific anti-aging,” launching the slogan “Confidence in Youth,” and concentrated on the evolving anti-aging needs of Asian women of all ages, filling a gap in the Chinese market for scientific anti-aging products. The bifidus ferment ingredient TIRACLE is KANS’s proprietary core ingredient, now incorporated into its products.

The parent company Jahwa Group’s core competitive strength is its scientific research, having established a comprehensive and robust R&D system, leading basic R&D capabilities, mature technological platforms and R&D management processes, as well as advanced equipment and instruments.

Jahwa Group began its commitment to independent R&D in 2003, setting up two major research centers and two supply chains globally; initiated basic research in 2016, becoming a pioneer in China’s cosmetic basic research; it boasts first-class R&D scientists and young talent. As of September 30, 2021, the R&D team consists of 227 members, led by seven internationally renowned scientists, including Huang Hu, Hu Xincheng, and Fu Zihua.

Backed by Jahwa Group, KANS continues to invest a significant percentage of its budget in scientific research annually. Its BB cream brand, created with exquisite facial enhancement technology, and its Red Pomegranate product line stand out in the industry, marking KANS as an emerging daily chemical enterprise integrating product development, production, sales, and ODM.

In 2012, KANS Company completed a strategic transformation focusing on brand and category, covering skincare, facial masks, men’s products, mother and baby care, personal care, and makeup.

In November 2015, KANS Company was officially renamed “Shanghai Jahwa United Co., Ltd.,” upholding a corporate spirit of diversity, optimism, innovation, and adventure.

KANS, as a fashionable brand under Shanghai Jahwa United Co., Ltd., has become a representative of Chinese self-strengthening brands over the years, with achievements in production strength, scientific research, channel construction, and brand essence, following the diverse, optimistic, innovative, and adventurous spirit of Jahwa. KANS has also expanded into department stores, shopping malls, KA channels (including Watsons), boutique cosmetic stores, top 100 chain stores, e-commerce, new channels, micro-commerce, and TV shopping, consistently achieving new sales records and becoming a representative of omni-channel marketing in China.

“Release Your Beauty” — With “Shanghai, New Elite, Enjoy Every Moment” as the core essence of the brand, KANS believes that beauty is a confidence and attitude, a power, a way to survive in society, and a force to realize personal aspirations. Everyone can release her own beauty, showcasing it in life and work, and enjoy being the center of attention anytime, anywhere.

Best-selling Products from the KANS Brand：