Wetcode
水密码
Wetcode is a professional skincare brand under the Danzi Group, established in 2008 and positioned as a “hydration+” skincare brand. In 2022, the brand strategy was comprehensively upgraded, shifting from being born for “hydration” to focusing on “specialized dry skin repair,” tackling the challenge in the field of skin hydration and repair — the treatment of severely dry skin. The new Wetcode will continue to uphold “artisanal technology + professional repair,” collaborating with skin experts to co-research and co-create, committed to maximizing the synergy between natural ingredients and high technology, deciphering the code for dry skin repair, and bringing the beauty of hydrated and healthy skin to women.
Since the establishment of the Wetcode brand, it has been committed to using the synergy between natural ingredients and high technology to solve skin problems and bring the beauty of hydrated and healthy skin to women. Over the years, Wetcode has continuously strengthened its scientific research capabilities. The Wetcode Science Hall of Fame “integrates global wisdom,” cooperating with top international scientific research institutions and first-class Chinese universities for global scientific and technological cooperation, dedicated to the breakthrough of independent core ingredients and core technologies, focusing on “dry skin repair,” and successfully tackling the challenge in the field of skin hydration and repair — the treatment of severely dry skin.
The Wetcode research team, in collaboration with the Chinese research institution — the South China Sea Institute of Oceanology, Chinese Academy of Sciences, after 5 years of joint research, has launched a core technological ingredient for dry skin repair — H11 space algae, bred in space.
Since its inception, Wetcode has been dedicated to enhancing the brand’s technological upgrade through the synergy of natural ingredients and high technology, empowering the brand with professional technology and specialized innovation to safeguard products, demonstrating outstanding effects and good reputation, allowing Wetcode to gradually expand on the path of deep scientific research and innovation, and fully kick off the shining era of “Technology Wetcode.”
Wetcode, adhering to the skincare philosophy of “illuminating the natural beauty of the skin,” perfectly blends “natural active water and cutting-edge skincare technology,” deciphers the code for luminous skin, and is committed to shaping a “fashionable, fun, and vibrant” brand style, allowing young women to bloom with radiant beauty.
Water, nurturing all things, is the source of life; water, rich in infinite magical energy, is the symbol of beauty and vitality.
Hydration experts, that is the reputation time has given to the Wetcode brand, but Wetcode is not satisfied with just that. In 2019, based on a deep understanding of user needs, Wetcode aimed to break through consumers’ existing perceptions of the brand with more professional and effective black technology products. Therefore, the Wetcode brand strategy underwent a comprehensive upgrade, the basic “hydration+” product line was fully upgraded, providing consumers with a better hydration experience, and Wetcode also made a new attempt — the Wetcode Special Research Series. Targeting problem skin and special populations, the Wetcode Special Research Series is an efficient and professional solution from Wetcode. In 2021, Wetcode still carried its original intention and craftsmanship, carving products with the mind of an artisan to give them more texture and effectiveness, allowing consumers to have a better quality of experience and sense of value, making beauty more accessible.