Lanju
榄菊
Zhongshan Lanju Chrysanthemum Daily Chemical Industrial Co., Ltd., established in 1982, is one of China’s earliest manufacturers of electric mosquito repellents. Over more than thirty years of development, it has grown into a professional enterprise specializing in the production of household sanitary insecticidal products. For eight consecutive years, it has led the industry in production, sales volume, and market share, making it a leading enterprise in China’s household sanitary insecticide industry and a participant in the formulation of national industry standards. It has won numerous honors, including “China’s Excellent Private Chemical Enterprise,” “Advanced Collective of China’s Light Industry,” and “Top Ten Enterprises of China’s Light Industry.” The “Lanju Chrysanthemum” trademark is a well-known trademark in China.
Lanju Chrysanthemum is a leading enterprise in China’s household sanitary insecticide industry and has participated in the formulation and revision of all national and industry standards for household insecticides in China. Its products are sold in over 30 countries and regions worldwide, and its mosquito coil market share ranks first globally.
The company holds 33 national patent technologies, is a National High-Tech Enterprise in China, and its technical center has been recognized as the Guangdong Provincial Engineering Technology Research Center and the Guangdong Provincial Enterprise Technology Center. By leveraging its own and international research and development resources from research institutes and universities, it has built a platform for technological innovation and transformation. It has established a post-doctoral innovation practice base in conjunction with South China Agricultural University and a joint research institute on “Solar Terms and Vector Biology” with China Weather Network to strengthen its R&D and innovation capabilities.
With specialized production, Lanju Chrysanthemum Daily Chemical Industrial Co., Ltd. has accumulated strong manufacturing advantages, having built five major industrial parks in Zhongshan Guangdong, Dayu Jiangxi, Bishan Chongqing, Mingguang Anhui, and other locations. It owns the largest production base of household sanitary insecticide products in China, with 96 fully automated production lines for coil incense and aerosol products, as well as industry-leading key production and testing equipment, and has passed the ISO9001-2000 international quality management system certification by the internationally renowned certification organization SGS.
The company consistently focuses on technological leadership and is a main drafter of the national standard for household insecticidal products and a high-tech enterprise in Guangdong Province. It has established a first-class technology R&D center in its field in China and follows an integrated path of industry, education, and research with an advanced R&D concept and an innovative R&D system. It has established close cooperative relationships with domestic and international research institutions, international raw material suppliers, and higher education institutions, such as the Sumitomo Group of Japan and South China Agricultural University. The company has mastered many core technologies in the industry and has formed a product family of over 100 products with unique functions and detailed specifications, including black mosquito coils, insecticide sprays, electric mosquito repellents, cockroach control products, and washing products. Among them, Lanju Chrysanthemum brand coil incense, insecticide sprays, dishwashing liquid, and phosphate-free laundry powder have passed the “China Environmental Label” product certification. Lanju Chrysanthemum dishwashing liquid is a “Famous Brand Product of Guangdong Province,” and its mosquito coils and insecticide sprays have won the titles of “Famous Brand Product of Guangdong Province” and “Famous Brand Product of China.”
Adhering to the philosophy of “integrity service,” Lanju Chrysanthemum meticulously cultivates both the Chinese and international markets, with a unique deep distribution model. It has set up branches, marketing departments, direct sales offices, and dealers in more than 30 provinces and 260 large and medium-sized cities across the country, managing a market network covering both urban and rural areas. The company’s overseas business has expanded to more than 20 countries and regions in Africa, the Middle East, and Southeast Asia.
The Lanju Chrysanthemum Group implements a brand development strategy of high-end, differentiated, and youthful branding, covering different niche markets. It has now formed a product family of over 100 items, centering on pest control products against mosquitoes, cockroaches, flies, and rodents, and extending to children’s protection, detergents, household cleaning, and daily-use paper products, providing families with comprehensive living service solutions. Lanju Chrysanthemum insists on green production and has been honored with the “National Green Factory” title, with several products passing the China Environmental Label certification.