ShuHua

舒华

Shuhua Sports Co., Ltd. was established in 1996. Shuhua Sports set a new brand development direction of “scientific exercise” and upgraded its brand value from “a provider of professional and scientific sports health solutions” to “a service provider of scientific exercise.” In 2020, it was listed on the main board of the Shanghai Stock Exchange (stock code: 605299.SH) and pursued a multi-brand strategy, owning both SHUA and BANCON brands.

In 2017, Shuhua was rated as a “National Sports Industry Demonstration Unit” by the General Administration of Sports of China. On June 28, 2020, Shuhua Sports Co., Ltd. was included in the “List of Provincial Leading Enterprises in Industry and Information Technology of Fujian Province for 2020.”

In 2021, Shuhua became the official fitness equipment supplier for the Beijing 2022 Winter Olympics and Paralympics, providing fitness equipment and related services for the Olympic Village Fitness Center in Beijing.

Shuhua Sports’ main business is the R&D, production, and sale of fitness equipment and display stands. This includes indoor fitness equipment and outdoor path products. The company has established a complete business system for fitness equipment and display stands. With years of manufacturing experience, market-fit product design, excellent product quality, and comprehensive support services, the company has achieved a leading position in the fitness equipment industry.

Shuhua is dedicated to providing users with professional and scientific fitness solutions, products, and services. The goal is to integrate simple exercise into everyone’s life, help people establish a healthy lifestyle, achieve health goals, and make society better.

Founded in Jinjiang, the sports industry base of China, Shuhua has thousands of sales service outlets across China and has established an integrated online and offline O2O service channel. The service system is well-established. At the same time, Shuhua is progressively advancing its international brand strategy, with business covering over 70 countries and regions including Europe, America, the Middle East, and Southeast Asia.

In 2007, the “SHUA” brand was recognized as a “Famous Chinese Trademark” by the State Administration for Industry and Commerce. From 2013 to 2016, Shuhua was the exclusive supplier of fitness and massage equipment for the Chinese Olympic Committee. From 2014, Shuhua products were featured three times in the “China House” at the Sochi Winter Olympics, Rio Olympics, and Pyeongchang Winter Olympics. From 2017 to 2021, the company was awarded the title of “Top Ten Enterprises in the Chinese Light Industry Fitness Equipment Industry” for five consecutive years.

Shuhua adheres to the development ideas of “product intelligence, sports entertainment, and scientific sports.” They collaborate with institutions and experts such as Shanghai University of Sports, Beijing Sport University, Chengdu Sport University, Zhengzhou University School of Physical Education, the Sports Medicine Branch of the China Sport Science Society (CASM), and the American College of Sports Medicine (ACSM). They jointly build a laboratory with TUV Rheinland (China) Co., Ltd. Guangzhou Branch, dedicated to sports science and product research. Their products cover family fitness, commercial fitness, national fitness, physical training, elderly fitness, campus sports, and other solution products, training services, and commercial space props.

In the future, Shuhua will continue to adhere to its mission of “integrating simple exercise into everyone’s life”, uphold the core values of “integrity, hard work, innovation, and sharing”, actively respond to the national call to “accelerate the construction of a sports powerhouse and promote the development of national fitness.” They will speed up information management, strengthen product R&D and innovation, continue to work in fitness equipment, and sports health fields, and guide the technological development of the Chinese fitness equipment industry. At the same time, they will promote the internationalization of the brand and strive towards the great vision of “becoming a leading player in the global sports industry.”

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