GoodFamily

好家庭

Good Family was established in 1994 as a large-scale retail brand for sports goods. As a modern industrial enterprise specializing in the R&D, design, manufacturing, and sales of fitness equipment and sports goods, it provides holistic solutions for sports and health. Its business covers areas like public fitness projects, public sports facilities/commercial fitness, and home fitness.

Shenzhen Good Family Industrial Co., Ltd. has always adhered to the corporate mission of “promoting health concepts, advocating healthy lifestyles, and satisfying the public’s needs for a healthy life,” focusing on the sports and fitness industry. Over the years, it has established a marketing service network that radiates across China, a competitive product lineup, and an information management system.

After years of development, the company now possesses two strategic channel brands for fitness equipment and sports goods, as well as multiple product brands. The sports goods chain, Good Family Sports City (GF-SPORTS+), positions itself as a “one-stop premium sports equipment supermarket” and aims to become a prominent sports goods retail brand in China. The fitness equipment chain (GF-FITNESS), on the other hand, values “scientific fitness” at its core.

From its inception, Good Family has been committed to providing professional fitness solutions for all Chinese citizens. After more than a decade of development, its business now spans three major areas: public fitness projects, commercial fitness, and home fitness, and it has the ability to provide comprehensive fitness solutions for any customer in any field.

Good Family operates on the principle of “allowing every family to enjoy the health and happiness brought by sports.” It continuously strengthens its operational capability and service level to promote the development of mass sports and fitness in China, aiming to be a pillar in China’s sports industry.

The Good Family Group holds several intellectual property rights. It has been certified by the ISO9001 Quality Management System, ISO14001 Environmental Management System, and OHS18001 Occupational Health and Safety Certification. It was also involved in drafting more than ten national standards, such as the “General Safety Requirements for Outdoor Fitness Equipment.” Currently, the company has applied for over sixty patents, including invention patents, utility model patents, and product design patents.