SENSSUN
香山衡器
Guangdong SENSSUN Weighing Apparatus Group Co., Ltd. (hereinafter referred to as “SENSSUN Group”) was founded in 1975 and grew into a comprehensive intelligent manufacturing listed group alongside China’s national reform and opening-up tide. The group has over 6,000 employees (of which approximately 2,000 are overseas). In May 2017, it was listed on the Shenzhen Stock Exchange (Stock abbreviation: SENSSUN Shares, Stock Code: 002870).
By the end of 2020, SENSSUN Group acquired Ningbo Junsheng Qunying Automobile System Co., Ltd., forming a dual-main business structure of weighing apparatus and automotive parts. In 2021, the group had a business revenue of nearly 5 billion yuan, total assets exceeding 6 billion yuan, and ranked among the “Top 500 Enterprises in Guangdong Province in 2022”. SENSSUN Group’s Weighing Division, rooted in Zhongshan, mainly produces domestic and commercial weighing products. It pioneered domestic commercial and household scales, developing the country’s first commercial spring dial scale and household body scale. For sixteen consecutive years, its production and sales volume, market share, and export earnings ranked first in the domestic industry, making it the global invisible champion in the household weighing industry.
SENSSUN Group adheres to a vision of “commended by the government, respected by society, recognized by customers, and industry-leading”. With the mission of “promoting human health and achieving accurate measurement”, it continually innovates and develops. Through years of practice and exploration, they’ve established a comprehensive quality management model based on the “Three Yes” business policy and the “Four More Four Modernizations” principle. Their goal is “full-process quality control, all-around risk prevention, and top-tier product and service”.
Through the application of the “Four More Four Modernizations” management model, the group achieved the following in 2021: Total revenue of 48.9 billion yuan, a year-on-year increase of 400%, and a net profit of 152 million yuan (excluding non-recurring gains and losses) attributable to listed company shareholders, a year-on-year increase of 111.36%. They ranked among the top 500 enterprises in Guangdong. Based on performance forecasts, the net profit for the second half of 2022, after deducting non-recurring gains and losses, increased by over 80% compared to the first half, with an annual growth of over 50%. According to the China Weighing Association data, SENSSUN Group’s household scale production and sales volume, market share, and export earnings have ranked first in the industry for sixteen consecutive years, and their commercial scale sales volume ranked second in 2021.
The group owns brands such as “SENSSUN”, “SENSSUN”, “CAMRY”, “Golden Leaf”, “Kangmei”, and “Chaobang”. Through vigorous promotion, the company has established a multi-layered, well-structured brand strategy that caters to both domestic and international needs.
SENSSUN Weighing’s health standard management covers areas like weight management, body fat management, and dietary management. Their main products include body scales, fat scales (devices), kitchen scales, and other household weighing devices, as well as commercial weighing devices like electronic pricing scales, counting scales, barcode printing cash registers, network scales, hook scales, spring dial scales, and sensors. The main brands are “SENSSUN” and “CAMRY”. “SENSSUN” has been recognized as a “Guangdong Province Famous Brand Product” and “Guangdong Province Famous Trademark”. The “CAMRY” brand is registered in over 30 countries and regions, recognized as a “Guangdong Province Export Brand” and is on the list of prospective national export brands.
The company covers an area of 110,000 square meters with over 70,000 square meters of factory space and over 3,000 employees. Annually, they produce over 16 million weighing products, with production and sales volume, export earnings, and market share ranking first in the Chinese industry for over a decade. Products are sold in over 30 provinces (cities, districts) in China and exported to over 60 countries and regions, making it the largest household weighing apparatus manufacturer globally. In 2009, they entered the commercial and industrial weighing apparatus and instrumentation R&D and manufacturing fields.
SENSSUN Weighing Group has set up two technical R&D centers in Guangdong and Shanghai, boasting a large number of professional technical talents. They conduct foundational research in weighing, health care, and medical device products, software programming, industrial design, product development, testing, and mold-making. All products possess independent intellectual property rights, with over 200 national patents. They’ve passed the ISO9001:2008 quality management system, CE certification, and the national AAAA level standardized good behavior enterprise certification. Their product technology, processes, and quality are at the forefront of the international industry, capable of meeting customized needs. The affiliated Zhongshan Jiawei Electronics Co., Ltd. is a “high-tech enterprise”.
SENSSUN Group’s R&D center focuses on nurturing over 100 development and testing engineers, mold-making engineers, and specializes in the development and design of weighing products. They have a complete development and project management process, comprehensive experimental conditions, and testing equipment, providing customers with one-stop solutions. With an independent and complete product development system, they have the ability to undertake independent R&D and industrial design. Through independent R&D of product software and hardware, as well as industry-academia-research cooperation, they release a large number of new products every year. The technology and craftsmanship of their products meet the diverse and personalized needs of the market and customers.
Best-selling Products from the SENSSUN Brand：
