BabyFirst
宝贝第一
“Babyfirst” car child safety seat, as a Chinese self-developed and produced car child safety seat brand, has obtained two national invention patents. It is the first brand in China to pass the European ECE R44/04 safety standard certification. Meanwhile, its sole manufacturer, Max-Inf Infant and Child Products Co., Ltd., is also the only child safety seat manufacturer in China that has been certified for safety testing in both Europe and North America.
Many years ago, safety seats had not yet entered the Chinese market, so few people were aware of them. Xu Lihong, the founder of the “Babyfirst” brand, stumbled upon this phenomenon: internationally, most families choose to use safety seats, which had essentially become a norm. Watching babies abroad comfortably seated in their car seats, enjoying their journey, and feeling the added sense of security and happiness it brought to families, he felt inspired to bring this benefit to babies in China.
Looking at the road safety of children in China, traffic accidents have become the biggest threat to children’s lives. Every year, about 20,000 children die in traffic accidents. This means that over 50 children lose their lives daily before they even get to experience the world’s wonders, and 50 families are plunged into deep despair. Additionally, about 100,000 children and their families face prolonged suffering each year. However, safety seats can reduce child mortality by over 75%, preventing countless injuries and disabilities.
In 2001, Xu Lihong was about to become a father. A strong sense of responsibility and mission acted as a catalyst, intensifying his desire to introduce safety seats to China. He also had a clearer dream of providing safety to his child. Thus, “BabyFirst” and his son were born together.
In 1998, MAX-INF settled in Ningbo, introducing the concept of car child safety seats from Europe to China. It became the earliest child safety seat manufacturer in China to be certified by European ECER44 and North American FMVSS213 international safety standards and by Germany’s TÜV Rheinland quality system. It is currently the largest R&D enterprise and manufacturer of car child safety seats in China.
The company invests millions of yuan in R&D for car child safety seats each year, constantly innovating and improving its product line. Adhering to European design principles and meticulous craftsmanship, they consistently release products of superior quality with enhanced safety features.
The company boasts China’s top design team and maintains long-term partnerships with the University of Stuttgart, the Hong Kong Polytechnic University, and design companies in the UK, Italy, and France. They also collaborate closely with many mainstream Chinese car manufacturers like Shanghai Volkswagen, FAW Volkswagen, Haima, Dongfeng Peugeot, Citroën, BYD, etc. Their products even surpass the stricter internal standards of Chinese car enterprises, establishing themselves as industry leaders.
Over the past decade, the company’s sales have grown annually, with products spanning six continents and more than 50 countries and regions. They are suppliers for global retail giants like Walmart, LIDL, Tesco, and are licensed partners for renowned cartoon brands like Disney and Sanrio, demonstrating the excellent quality and market appeal of their products.
In 2001, the company launched the “Babyfirst” brand, upholding the philosophy of “everything for the safety of the baby”, aiming to bring joy and safety to every family and every child. They are committed to becoming “the most trusted partner for babies and mothers”, a goal they relentlessly pursue.
Best-selling Products from the BabyFirst Brand：
