YinLu

银鹭

The predecessor of YinLu Group was the Xinghua Canned Food Factory in Tong’an County, founded in 1985. The company’s headquarters is located in Xiamen, Fujian, a city known as the “International Garden City.” It is one of the largest canned food and beverage production bases in western China and even in all of China. Since its establishment, the company has received numerous prestigious titles, such as “Key Supported Growing Enterprise of Fujian Province,” “Top Ten Enterprises in the Chinese Canned Food and Beverage Industry,” “Prominent Contributor to the Chinese Food Industry,” and “Key Leading Enterprise in National Agricultural Industrialization.”

YinLu Group is founded on a development strategy focused on “talent, technology, and branding” and aims to realize the vision of “YinLu is everywhere, caring always accompanies.”

Established in 1985, YinLu Group primarily engages in the production and operation of canned foods and beverages. After years of arduous efforts, YinLu has successfully become a leading enterprise in the Chinese canned food and beverage industry and is one of the leading companies in the field of agricultural industrialization in China.

The headquarters of YinLu Group is in Xiamen, Fujian Province. Currently, the company has five production bases in Xiamen, Shandong, Hubei, Anhui, and Chengdu, with an annual designed production capacity of 6 million tons.

YinLu is committed to providing consumers with delicious, nutritious, and convenient food and beverages. They consistently introduce, assimilate, and absorb state-of-the-art food and beverage production equipment and technology to meet the demands of today’s public for healthy food. YinLu strives to create shared value for shareholders, employees, society, consumers, and other stakeholders.

After over 30 years of development, YinLu has established a distinguished brand image and built a comprehensive marketing network covering counties and cities across China. Its independently innovative products like Eight Treasure Porridge and peanut milk composite protein beverage have gained high recognition and reputation both in China and the industry.

With the continuous advancement of urbanization and industrialization in China, the growth of urban and rural residents’ incomes, and the improvement of their purchasing power, YinLu will continue to focus on the three major strategies of “talent, technology, and branding.” They will pay more attention to food safety management, customer needs, product research and development, and technological innovation to develop more popular, nutritious, and convenient food and beverages for consumers.

In 2011, YinLu Group joined hands with Nestlé, a centennial company, signaling its entry into the international market. The partnership between YinLu and Nestlé, characterized by complementary strengths, has continuously enhanced their core competitiveness. They are dedicated to becoming a trusted leader in the food and beverage industry, a source of pride for the Chinese people.

From its humble beginnings with just six founders in a small workshop, YinLu has grown to employ over 15,000 staff members and expanded its industry footprint across China. The company’s strong corporate culture is the cornerstone of its unity. As the spirit of the company’s founder, “integrity, diligence, innovation, responsibility,” continues to be passed down through the generations, thousands of YinLu employees are growing alongside the company. In this new historical era, YinLu, with a broad, open, and inclusive spirit, is learning from the world’s outstanding enterprises and integrating the excellent YinLu genes with advanced management concepts worldwide. They are building a corporate culture that is positive, cooperative, and mutually beneficial.

Originating from Xiamen, China, YinLu inherits and refines traditional Chinese culture, combining traditional cuisine with modern techniques to create uniquely Chinese nutritious and healthy foods. These include Eight Treasure Porridge, peanut milk, and milk peanut. YinLu promotes these products across China and around the world.

YinLu’s goal is to meet the multifaceted, all-encompassing high demands of modern, fast-paced lifestyles, including convenience, balanced nutrition, and healthy living. YinLu continually gathers talent, emphasizes technological innovation, and enhances brand reputation. They aim not only to have a leading edge in corporate strength but also to fulfill the dream of “achieving both social and corporate goals” and become a trustworthy company for consumers.

Best-selling Products from the YinLu Brand：