Joyvio

佳沃食品

Joyvio Food Co., Ltd. (referred to as “Joyvio Food”) is a Chinese A-share listed company (stock code: 300268 SZ) and a strategic industry development platform under Joyvio Group. It is a consumer-oriented enterprise focusing on the innovation of high-quality protein food. The company adheres to the development strategy of “global resources + Chinese consumption,” accelerates business expansion, increases high-quality new assets, and strives to become a blue-chip listed company.

The company adopts a dual-cycle strategy in China and internationally. In the international market, it operates in more than 30 countries and regions across five continents, offering multiple original brand product lines. In the Chinese market, it promotes the concept of “balanced nutrition” and conducts various food culture activities to support “Healthy China.” The company focuses on brand building, expands retail channels, and creates independent brands such as Joyvio Fresh, Chanchiong Classmate, and Antarctic Song. It has also established cooperation with e-commerce and new retail platforms such as Tmall, JD.com, Hema, and Pupu.

The company is mainly engaged in the breeding, processing, and sales of high-quality protein seafood products. In the upstream sector of high-quality marine protein, represented by salmon, the company has deep control over scarce resources. The company adopts an industrialized operation model, with its main business conducted by its overseas holding subsidiary, Australis, for salmon farming, processing, and sales. It also operates domestically through its holding subsidiary, Qingdao Guoxing, for processing and selling cod, Arctic sweet shrimp, and turbot, among others. Other domestic holding subsidiaries are engaged in the research, processing, and sales of branded deep-processed food products, with core categories including salmon, cod, and deep-sea shrimp.

In 2021, Joyvio Food’s operating income was approximately RMB 4.597 billion.

Focused on the “Joyvio Food” corporate brand, the company has launched four major product lines in the Chinese market: Joyvio Fresh (seafood retail brand), Chanchiong Classmate (children’s food brand), Antarctic Song (gift brand), and Coco Haili (salmon fresh-cut chain brand).

Coco Haili: Coco Haili is a salmon fresh-cut experience store that primarily uses salmon as the main ingredient. It offers a variety of SKUs, including salmon sashimi, seafood sashimi platters, simple sushi, and pre-packaged foods.

Joyvio Fresh: Joyvio Fresh is a seafood retail brand that fully utilizes ingredients to continuously develop new products, promoting dietary and nutritional upgrades for Chinese consumers.

Chanchiong Classmate: Chanchiong Classmate is a children’s food brand that, in addition to the existing Fresh Pine series, has developed lunch meat series, fresh steamed series, salmon bone soup products, and more.

Antarctic Song: Antarctic Song is a gift brand that selects high-quality marine proteins globally and creates high-end gift boxes, including salmon, cod, Arctic sweet shrimp, and more. It has also collaborated with COFCO to launch the premium protein small blue box, enriching its product line.

Southring: The global brand “Southring” has established sales networks with major customers in China and abroad, covering countries or regions such as Europe, the United States, and Japan. It focuses on the North American home consumption market with “Mama Bear” and the South American chain super retail market with “La Cosecha del Mar.”

Best-selling Products from the Joyvio Brand：