Guyuelongshan

古越龙山

Zhejiang Guyuelongshan Shaoxing Wine Co., Ltd. is a joint-stock company established through fundraising and exclusively initiated by China Shaoxing Yellow Wine Group Co., Ltd. The company’s stock was listed on the Shanghai Stock Exchange on May 16, 1997, with the trading code: 600059 and the stock abbreviation: Guyuelongshan. The company has a registered capital of 223.8 million yuan, with 126.33 million shares held by Chinese legal entities, accounting for 54.27% of the total share capital, and 106.47 million shares held by the public, accounting for 45.73% of the total share capital.

Zhejiang Guyuelongshan Shaoxing Wine Co., Ltd. is the largest producer, operator, and exporter of Shaoxing wine in China. It possesses top-tier Chinese Shaoxing wine production equipment and the only provincial-level Shaoxing wine technology center in China. The company has gathered a number of national-level wine tasting masters, with an annual production capacity of 110,000 tons of Shaoxing wine. Its main products, “Guyuelongshan,” “Shen Yonghe,” “Zhuangyanhong,” “Jianhu,” and “Guxiandao” Shaoxing wines, are recognized as national premium products and have won numerous international and Chinese awards. They are also among the first protected geographical indication (PGI) products in China. “Guyuelongshan” is the only brand that combines China’s famous brand and China’s famous trademark in the Shaoxing wine industry. “Shen Yonghe,” with a history of more than 300 years, and “Jianhu” are famous trademarks in Zhejiang Province. The company’s products are sold in major cities in China and exported to more than 30 countries and regions, earning the reputation of the “Crown of Oriental Wines.”

Over the past decade, the company has established the largest Shaoxing wine sales network covering provincial capitals and municipalities in China. In 2005, in collaboration with the French cognac family Camus (CA-MUS), Guyuelongshan Shaoxing Wine, as one of the top three boutique wines, opened a “King of Wines, Wine of Kings” Chinese national wine section in duty-free shops worldwide. Since 2004, the company has signed a strategic cooperation agreement with China Central Television (CCTV) and hired the famous actor Chen Baoguo as the image spokesperson for the company’s products.

Zhejiang Guyuelongshan Shaoxing Wine Co., Ltd. has been committed to promoting Shaoxing wine culture and will continue to develop and produce healthy and fashionable Shaoxing wine series beverages for consumers through continuous management and technological innovation.

Industrial Development Strategy – Firstly, based on the main business of Shaoxing wine, strengthen the leading position in the Shaoxing wine industry. Secondly, develop related industries promptly based on the main business, develop extended products, and make efforts in the industrial chain. Thirdly, depend on secondary industry in a timely manner, develop tertiary industry, and promote the healthy and sound development of the enterprise.

Brand Development Strategy – Increase brand investment, gradually launch new brands at different price levels, consumption levels, and regional levels based on the “Guyuelongshan” Chinese famous brand and China’s famous trademark. Enhance consumer satisfaction and strengthen the core competitiveness of products.

Market Development Strategy – Focus on the Chinese market while considering the international market, consolidate existing markets, expand potential markets, establish a sound domestic and international marketing network, and strengthen sales channel construction.

Capital Operation Strategy – Strengthen capital operation, leverage the comprehensive functions of listed companies, use capital operation as the main means, help the enterprise achieve “efficient operation, low-cost expansion” through mergers, reorganizations, and other measures, and introduce new technologies, concepts, and improve the core competitiveness of products, promoting the effective increase of corporate value.

Talent Development Strategy – Expand talent introduction channels, increase training efforts, create a talent development strategy that matches the market economy and enterprise development at various stages to ensure the demand for various talents in the enterprise at different development stages.

Corporate Culture Strategy – Based on refining corporate spirit and establishing corporate philosophy, fully tap into the historical and cultural heritage of the enterprise. Aim to create an atmosphere of “promoting wine culture and producing wine culture,” forming a distinctive corporate culture of Guyuelongshan.

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