Shengxifu

盛锡福

Wangfujing Street ShengXifu Hat Store is a famous old brand in Beijing. Originally, it was a branch of the ShengXifu flagship store in Tianjin, established in 1937. The reform and opening up policy promoted the development of ShengXifu. ShengXifu hats are not only popular in the Chinese market but also exported to countries such as the United States, Germany, France, Canada, Singapore, and more.

ShengXifu, founded in 1911, is a century-old brand with a history of a hundred years of splendid achievements.

Chairman Mao, Premier Zhou, and other leaders were very concerned about the development of old brands. Following Premier Zhou’s instructions to “preserve the characteristics of ShengXifu and organize factories,” we leveraged the advantages of both the storefront and the factory to create the Wangfujing ShengXifu Central Store, integrating production, supply, and sales.

ShengXifu hats are known for their exquisite materials, craftsmanship, fine workmanship, and excellent quality. They are widely welcomed by people from all walks of life, including Chairman Mao, Premier Zhou, Chairman Liu Shaoqi, Vice Premier Chen Yi, President Kim Il-sung of North Korea, President Sukarno of Indonesia, Prince Norodom Sihanouk of Cambodia, and other party and state leaders, as well as foreign government leaders, who have ordered hats from ShengXifu.

The establishment of the ShengXifu brand is closely related to the historical opportunities faced by its founder, Liu Xisan. Liu Xisan’s innovative spirit and consciousness were intertwined with the establishment of the ShengXifu brand. The structure of ShengXifu’s storefront and factory made it possible to quickly respond to market demand. At the same time, ShengXifu’s business network extended to a wide range of regions and countries on five continents, from which it gained information on international market sales, advanced technology, and product patterns, quickly accumulating the brand’s connotation.

In order to establish a famous brand and prevent counterfeiting, Liu Xisan applied to the government to register the “Three Hats” trademark. The monopoly market for Japanese straw hats was thus abandoned, and ShengXifu’s “Three Hats” quickly became well-known in Tianjin. In 1937, ShengXifu Hat Factory had 75 main varieties, producing more than 200 different types of hats.

The establishment of the ShengXifu brand not only depends on its complete range of products but also, more importantly, on its strong reliance on craftsmanship and technology during the production process. ShengXifu had a rigorous quality standard system from the selection of materials, production to final inspection. Every hat produced by ShengXifu was of excellent quality. The rigorous craftsmanship and process of ShengXifu’s traditional production laid a solid technical foundation for the brand’s construction. ShengXifu placed great emphasis on the accumulation and display of corporate culture, integrating corporate culture construction with marketing, creating new competitive advantages, and highlighting cultural taste. Today, ShengXifu’s products have entered the international market and gained market share. This golden brand will do even better.

“ShengXifu” was founded in 1911 and began to establish distribution offices in Beijing in the 1930s. The trademark “Three Hats” registered by founder Liu Xisan includes a leather-made hat with three tiles. This indicates that the production of leather hats supported half of ShengXifu’s business. Liu Xisan continuously recruited technical backbones from the same industry during the production and operation process, and made every effort to collect the unique skills of hat-making technology in China. The strict quality control and fine craftsmanship of ShengXifu’s hat-making process are unmatched by many hat-making processes. These complex yet rigorous production procedures make ShengXifu leather hats beautiful in appearance, elegant and generous, exquisite in craftsmanship, and comfortable to wear. They have become the epitome of high-quality living for people. At the current stage, there are only a few technicians who can master the production technology of ShengXifu leather hats, and the “ShengXifu” Hai Long leather hat, once the treasure of Wangfujing Street, is almost a lost art. In order to continue the inheritance of this excellent traditional craftsmanship, it must be given sufficient attention and protection.

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