SpiderKing

蜘蛛王

SpiderKing, founded in 1996, primarily engages in leather shoes and clothing products. It has a registered capital of 78.88 million yuan, fixed assets of 420 million yuan, occupies a total area of 211 mu, and has a building area of 166,000 square meters. It has received accolades such as “Chinese Famous Brand” and “China’s Top Ten Genuine Leather Leading Shoe Brand.”

The group’s parent company has a registered capital of 78.88 million yuan, fixed assets of 420 million yuan, occupies a total area of 211 mu, and has a building area of 166,000 square meters. The group includes six subsidiary companies, including Sino-foreign joint venture SpiderKing Group Footwear Co., Ltd., Guangdong SpiderKing Footwear Co., Ltd., Ruian City SpiderKing Footwear Co., Ltd., Yongjia County SpiderKing Footwear Co., Ltd., Chengdu Wuhou District Tianhui Leather Shoes Factory, and Yongjia County Xiaste Garment Co., Ltd. It employs over 6,000 production staff and over 7,500 sales personnel, including more than 1,150 management and technical staff. The group operates ten international adhesive leather shoe production lines, six injection molding shoe production lines, and eleven German Dr. Martens labor protection shoe production lines. Its daily production of leather shoes and labor protection shoes exceeds 30,000 pairs. The group has established four research and development centers in Wenzhou, Guangzhou, Chengdu, and Italy, with an annual cumulative development of over 12,000 new styles. Currently, it has set up 30 distribution centers and over 3,000 sales outlets (exclusive stores, halls, counters) across China. Its product sales network covers various regions in China. Labor protection shoes are exported to more than thirty countries and regions, including the European Union, the United States, Canada, Australia, Hong Kong, the Middle East, and Southeast Asia. The annual total output value (including subsidiary companies) exceeds 900 million RMB, with a retail sales volume exceeding 1.5 billion RMB. The output value grows at an annual rate of 30‰.

In the quarterly reports of the key enterprises in the national leather industry for the first to fourth quarters of 2003, as compiled by the China Leather Industry Association, SpiderKing’s leather shoe product sales revenue ranked 7th among leather shoe companies, total profits and taxes ranked 7th, and leather shoe production volume ranked 6th. In the first to fourth quarters of 2004, SpiderKing’s leather shoe product production volume ranked 5th in the leather shoe industry, total profits and taxes ranked 7th, and leather shoe product sales revenue ranked 8th. In the first to fourth quarters of 2005, SpiderKing’s leather shoe product sales revenue ranked 10th among leather shoe companies, total profits and taxes ranked 10th, and leather shoe production volume ranked 8th.

With the motto “Soaring to the Skies with Unyielding Ambition,” SpiderKing Group Co., Ltd. is committed to implementing an internationalized branding strategy and creating a lasting SpiderKing legacy. The company has fully embraced the CIS strategic project, hiring Hong Kong renowned actor Yu Rongguang as the brand ambassador from 2001 to 2009. It annually invests over 50 million yuan in advertising on CCTV, provincial TV stations, city TV stations, large billboards, and other mediums.

SpiderKing Group Co., Ltd. continues to uphold the spirit of “Practicality Can Fulfill Dreams” and is firmly committed to maintaining integrity and steady operations. It has established a refreshing talent philosophy – suitability for the enterprise is talent – and set a five-year goal to achieve an annual output value exceeding ten billion yuan for leather shoes and labor protection shoes, establish over 5,000 exclusive sales outlets, and strive to become China’s top shoe brand. Keeping pace with the times, the company has received numerous awards. In January 2001, SpiderKing Group Co., Ltd. became the first in the industry to pass the ISO9001 International Quality System Certification. In 2006, it obtained the “CE” International Product Quality Certificate from the authoritative European certification organization SATRA and joined SATRA as a member. In September 2000, it received the “China Genuine Leather Mark” awarded by the China Leather Industry Association. In September 2002, it was recognized as a “Well-Known Trademark in Wenzhou” by the Wenzhou Municipal People’s Government. In January 2003, it received the “Product Quality Exemption Certificate” from the General Administration of Quality Supervision, Inspection, and Quarantine of the People’s Republic of China. In October 2003, it was recognized as a “Wenzhou Famous Brand Product Certificate” by the Wenzhou Municipal People’s Government. In January 2004, it was designated as a “Famous Trademark in Zhejiang” by the Zhejiang Administration for Industry and Commerce. In September 2004, it was recognized as a “Zhejiang Provincial Famous Brand Product” by the Zhejiang Famous Brand Products Certification Committee. In September 2005, it was recognized as a “Well-Known Business in Zhejiang” by the Zhejiang Administration for Industry and Commerce. In September 2005, it was awarded the “China Famous Brand Product” by the General Administration of Quality Supervision, Inspection, and Quarantine of the People’s Republic of China. In December 2005, SpiderKing was designated as a “Famous Trademark” by the Trademark Review Committee of the State Administration for Industry and Commerce. In February 2006, it was honored with the “China Genuine Leather Name Brand” award from the China Leather Industry Association, among many other honors and titles. SpiderKing is recognized as a meritorious enterprise in China’s shoe capital, an annual “large taxpayer,” and a “giant enterprise” in Yongjia County.

Pursuing perfection in quality, striving for excellence – this is a demanding requirement for quality control. Therefore, the company vigorously recruits talents, invests heavily in introducing advanced international production equipment, continuously conducts technological upgrades, enhances professional training for employees, and is the first in the industry to pass the ISO9001 International Quality System Certification with a modernized management approach.

Xu Chengjian’s requirement for quality can only be described as “strict.” Once, during a routine inspection, he found a slight defect in a new model under trial production – a minor issue that could potentially be rectified. Some managers suggested making a minor adjustment to make the defect almost unnoticeable, which wouldn’t affect sales. They even emphasized that this was how things were done in the factory where they used to work. Xu Chengjian shook his head, picked up a pair of scissors, and cut the shoe apart without hesitation. He solemnly stated, “Producing a product means producing quality. You only get one chance, and any attempt to conceal defects is a form of deception to consumers and a dishonor to our company’s reputation. Such practices are absolutely unacceptable at SpiderKing.” It is precisely this unwavering commitment to quality that has rapidly earned SpiderKing Leather Shoes a favorable reputation among consumers in the market.

Best-selling Products from the SpiderKing Brand：