BeLLE

百丽

Belle is one of China’s larger retailers of footwear products and a well-known brand in the women’s footwear industry. It caters to urban white-collar workers aged 20-40 and advocates continuous pursuit of inner and outer beauty. The brand focuses on providing fashionable, elegant, and easily mix-and-match footwear products.

Belle aims to offer different life experiences and life journeys. In a constantly changing urban environment, fashion trends, and life roles, Belle adapts to change while showcasing both inner and outer qualities. Belle’s leather products are divided into women’s and men’s categories, including leather bags, belts, wallets, cardholders, travel bags, leather care products, and more.

It provides fashionable, elegant, and easily matchable women’s footwear products to a wide range of female consumers. Belle promotes the attitude of “Versatility, Therefore Beauty,” which is a fashion concept embraced by Chinese consumers.

Belle International was founded in 1992 and is a large fashion and sports industry group with businesses covering footwear, sports, and apparel. It owns over ten footwear brands, including BELLE, STACCATO, TATA, 73Hours, TEENMIX, BASTO, as well as apparel brands like INITIAL, MOUSSY, SLY, and more. Belle International is also a key retail partner for more than ten globally renowned sports brands such as Nike and Adidas in China.

As a large brick-and-mortar enterprise, Belle has established a vertically integrated business model covering product planning, product development, manufacturing, marketing, logistics, warehousing, and retail distribution in its supply chain. Belle has six research and development and production bases, over 60 self-owned warehouses, and approximately 20,000 self-operated stores in over 300 cities in China. The company employs around 100,000 people.

In 2017, the group initiated a digital transformation strategy, leveraging its robust retail network and agile supply chain capabilities to expand and integrate online and offline channels, using big data to empower the industry chain. This approach has led to synchronized growth and a commitment to providing consumers with higher value-for-money products and services.

Belle has held the top position in women’s footwear sales in China for 12 consecutive years and is a leader among global footwear retailers. It is China’s top women’s footwear brand, offering fashionable, elegant, and easily mixable footwear products to a broad consumer base. The “Versatility, Therefore Beauty” concept promoted by Belle is also a fashion philosophy embraced by consumers.

Best-selling Products from the Belle Brand：