Metersbonwe
美特斯邦威
“Metersbonwe” is a domestic leisurewear brand independently established by the Metersbonwe Group. The Metersbonwe Group was founded in 1995 in Wenzhou, Zhejiang Province, China, with a primary focus on the research, development, production, and sale of the Metersbonwe brand’s leisure clothing.
The brand name reflects the founder Mr. Zhou Chengjian’s deep-seated affection for the national brand and his passion for clothing culture that he never forgets. With the support and care of various sectors of society and countless consumers, the Metersbonwe Group has rapidly grown and expanded.
Shanghai Metersbonwe Fashion & Accessories Co., Ltd. is one of the representative enterprises in China’s clothing industry. It upholds the dream of being the “world’s tailor” and constantly innovates and pushes forward with a spirit of “unconventional” in its pursuit of corporate development.
The company owns two major fashion leisure brands, “Metersbonwe” and “ME&CITY,” two children’s clothing brands, “Mimidi” and “MooMoo,” a slow living experience brand “Qi,” and an independent e-commerce platform “Banggo.com.” As of the end of 2016, the company had more than 3,900 exclusive stores nationwide.
On July 15, 2022, Metersbonwe announced its performance forecast for the first half of 2022, expecting a net loss attributable to the parent company of between 620 million and 680 million yuan, with a year-on-year decrease in net profit of 1492.73% to 1646.86%.
The company has always considered integrity as the cornerstone of its business operations, earning the trust of consumers and praise from the industry. Its distinctive management philosophy and brand culture have attracted widespread attention from various sectors. It was a pioneer in the Chinese clothing industry to adopt the “virtual operation” model and pursue the path of brand chain operation.
In 2001, based on the “virtual operation” business model, the group initiated a comprehensive quality management project to enhance the quality of management throughout the entire process, from brand image, product design and production procurement, logistics, market expansion, sales services, to information management.
In terms of enhancing brand image, the company employs brand image spokespersons, creative brand promotion and public relations activities, and comprehensive brand image advertising campaigns. Combined with the strategy of opening large brand image stores, this rapidly increases brand awareness and reputation.
In production procurement and logistics, it broke away from traditional models, fully integrating and utilizing social resources and China’s idle production capacity through socialized large-scale production and specialized division of labor cooperation. More than 300 production manufacturers in Guangdong, Shanghai, Jiangsu, and other places produce exclusively for the company, forming a powerful production base with an annual output of nearly 100 million sets of leisurewear. Professional quality inspectors rigorously inspect each production process, ensuring strict quality control.
In market expansion and sales services, leveraging the brand effect, it attracts franchisees to join and expands the chain exclusive sales network. Various services and management for franchise stores, including logistics distribution, information consultation, and employee training, are implemented. The company and franchisees share risks and grow together, achieving a win-win situation. A customer loyalty service program is implemented to continuously improve service quality.
In management, it has achieved e-commerce information networking, establishing a “high-speed information highway” where computer terminals in management, production, and sales are interconnected, enabling internal resource sharing and networked management.
Best-selling Products from the Metersbonwe Brand：
