Changhong
长虹
Changhong is a well-known provider of information home appliances and services, operating as a comprehensive multinational conglomerate that combines consumer electronics with core component research and manufacturing.
Founded in 1958, the company’s predecessor, the state-owned Changhong Machinery Factory, was one of the 156 key projects during China’s “First Five-Year Plan” period and the sole production base for airborne fire control radar at the time. Over the years, Changhong has undergone a strategic shift from solely military production to a combination of military and civilian industries. It has evolved into a diversified and comprehensive multinational conglomerate engaged in research, development, production, sales, and service across various industries, including television, air conditioning, refrigeration, IT, communication, networking, digital technology, chips, energy, commercial electronics, electronic components, and household appliances. Gradually, it has become a globally competitive and influential 3C (Consumer Electronics, Communication, and Computer) information home appliance provider. In 2005, Changhong entered the Fortune Global 500 list. In 2007, the brand value of Changhong reached 58.325 billion RMB.
Changhong currently employs more than 64,000 people, including over 15,000 professionals, including postdoctoral researchers. It has a modern training center, a national-level technology center, and postdoctoral research stations. The company has been designated as a nationally supported enterprise and a technology innovation pilot enterprise.
With its roots in China, Changhong has established digital industrial parks in Guangdong, Jiangsu, Changchun, Hefei, and other places. It has set up research and development bases in Beijing, Shanghai, Shenzhen, and Chengdu, along with over 200 marketing branches in more than 30 provinces and regions across China. The company boasts a nationwide network of over 30,000 marketing outlets and more than 12,000 service centers. Globally, Changhong has invested in manufacturing facilities in Indonesia, Australia, the Czech Republic, South Korea, and other countries, and has established branches in more than ten countries and regions, including the United States, France, Russia, India, Ukraine, Turkey, the United Arab Emirates, Algeria, and Thailand, providing products and services to over 100 countries and regions worldwide.
Changhong’s brand proposition is “Creating a Happy and Innovative Life,” aiming to build an international brand image that represents technology, fashion, and happiness.
Changhong was listed on the Shanghai Stock Exchange in March 1994. Over the decades, it has transitioned from its initial establishment and the rise of color televisions to its current diversified expansion in the field of information electronics. Today, Changhong stands as a comprehensive multinational conglomerate that integrates consumer electronics with core component research and manufacturing.
Throughout the years, the company has maintained a user-centric and market-oriented approach, emphasizing technological innovation and reinforcing internal management. It continuously provides outstanding products and services to both consumers and enterprise-level customers. Currently, the company’s main businesses include household appliances, represented by televisions, refrigerators, air conditioners, and washing machines; parts business, represented by refrigerator compressors; IT comprehensive service business, including IT product distribution and professional IT solutions; lean manufacturing service business, represented by electronic manufacturing services (EMS); and other related specialty businesses.
In the future, the company will focus on intelligent, networked, and collaborative directions to establish a robust Internet of Things (IoT) industry ecosystem and continually enhance its overall competitive capabilities. The goal is to gradually transform Changhong into a globally respected enterprise.
Best-selling Products from the Changhong Brand：
