RedApple
红苹果家具
Red Apple Furniture Company was established in 1981 in Hong Kong, and in 1987, it set up its production base in Shenzhen. In 1993, it began domestic sales operations. The company specializes in the research, development, production, and marketing of high-end panel furniture, mattresses, and sofas. With a registered capital of 71.5 million Hong Kong dollars and total assets of 530 million RMB, it is one of China’s largest furniture manufacturing enterprises.
The factory covers an area of over 600,000 square meters. The company has attracted a large number of professionals in design, marketing, and enterprise management, along with over two thousand highly skilled workers. Over the past thirty years, the company has made significant investments in technology and equipment, importing a complete set of panel furniture and mattress production equipment from Germany, Italy, the United States, and Switzerland. This has allowed the company to realize its vision of high-quality, efficient, modern, and environmentally friendly production.
In March 2021, on the occasion of its 40th anniversary, Red Apple Furniture introduced a new logo.
Corporate Values:
Integrity: We only employ people with integrity. “Integrity” means not only being honest in speech, not distorting facts, but also having the courage to express one’s inner thoughts. “Trust” means keeping promises, doing what we say, and delivering on our commitments.
Respect: We are ashamed of any behavior that lacks respect for others. Mutual respect between individuals is essential because every person is equal.
100% Responsibility: We only employ responsible individuals. We expect every employee to understand their responsibilities, take them on courageously, and take full responsibility for their actions and results.
Customer-Centric: We require every employee to have a customer-centric mindset, taking pride in creating value for our customers. The purpose of our existence as a company is to create value for customers and continually meet their needs
Brand Honors:
In 2001, “Red Apple Furniture” became one of the first furniture brands in Guangdong Province to receive the national “Green Choice” label.
In 2002, “Red Apple Furniture” received the Hong Kong “Q-Mark” quality product label from the Federation of Hong Kong Industries and the Type III Environmental Label Certification from the China Environmental Labeling Product Certification Committee.
In 2003, “Red Apple Furniture” was recognized as one of the top ten furniture brands in Hong Kong by the Hong Kong Furniture Association.
In 2005, “Red Apple Furniture” received the “National Exemption from Inspection Products” certification from the General Administration of Quality Supervision, Inspection, and Quarantine of the People’s Republic of China, and the “CQC” Environmental Quality Label certification from the China Quality Certification Center.
In 2009, “Red Apple Furniture” was awarded the “Consumer’s Most Favorite Green Trademark of 2009” by the China Trademark Festival Committee.
In March 2017, Shenzhen Tiancheng Furniture Co., Ltd. (Red Apple) passed the evaluation of Chinese Green Furniture Premium Experts.
What’s more, “Red Apple” demonstrates its care for consumer health by using wood panels that meet European E1-level standards, with a formaldehyde emission of only 1.5mg/L, winning consumers’ trust with excellent quality and comprehensive after-sales service, becoming a well-known brand with a good reputation.
While developing the domestic market, the company also pays attention to expanding its presence in international markets. After several years of effort, Red Apple Furniture’s excellent quality and simple style have quickly gained favor among foreign buyers. Products are exported to 62 countries and regions, including Italy, Spain, Denmark, the United Kingdom, the United States, Japan, South Korea, Australia, Southeast Asia, the Middle East, and more.
Red Apple Furniture not only focuses on its own growth but also places a strong emphasis on creating happiness for humanity while strengthening environmental protection. Environmental work has always been integrated into normal production, with strict adherence to relevant laws, regulations, and requirements from national, provincial, and municipal authorities. The greening of the factory area and environmental improvements have purified the working environment.
“Authenticity lies in using real materials.” Committed to leading furniture fashion and advocating a healthy lifestyle, Red Apple will continue to forge ahead in creating healthy, environmentally friendly, personalized, and fashionable home products.
In May 2022, Red Apple Customized Furniture ranked high on the Home Consumer Word-of-Mouth Brand List.
Design Philosophy:
Red Apple Furniture Company’s products are roughly divided into two series: furniture and mattress series.
The furniture series is mainly divided based on the materials of the products, including black walnut furniture, cherry furniture, maple furniture, children’s furniture, black oak furniture, white oak furniture, light walnut furniture, and sofa furniture. The mattress and bedding series mainly include Red Apple mattresses, Red Apple bamboo cool mats, hotel mattresses, and bedding.
Development History:
In 1981, Mr. Lin Nankui, the founder of Red Apple Furniture, established Red Apple Furniture (Hong Kong) Co., Ltd. in the New Territories of Hong Kong, taking the first step in his brilliant entrepreneurial journey.
At the beginning of its establishment, Red Apple already understood the importance of achieving “quality creating a brand.” It started by designing furniture that catered to the styles of Hong Kong households, selecting high-quality production materials from around the world, and setting product prices that aligned with consumer psychology. In a short period, Red Apple Furniture quickly became a well-known furniture brand in Hong Kong.
In 1987, Red Apple Furniture established the Red Apple Furniture Park in Queshan Industrial Zone, Longhua Town, Shenzhen, and established Shenzhen Tiancheng Furniture Co., Ltd., focusing on the research and production of panel furniture and mattresses.
In 1993, Red Apple Furniture officially started domestic sales, introducing a new concept of furniture to the Chinese people: stylish, healthy, environmentally friendly, and personalized.
In 2000, at the beginning of the new century, Red Apple Furniture received the “Global Systems Group Plant 2000” certificate from the Gaylon Group in the United States, fulfilling the promise to provide consumers with world-class high-quality mattresses.
In 2003, Red Apple Furniture obtained ISO90001 and ISO14001 quality and environmental management system certifications and was selected as one of the “top ten enterprises” by the International Furniture and Decoration Industry Association (Hong Kong).
In 2007, Red Apple Furniture had a bountiful year: It achieved the “Ten Ring Certification” from the State Environmental Protection Administration, was awarded the “Top Ten Furniture Brands Most Trusted by Consumers,” “China’s Top 500 Quality,” and “European Environmental Certification,” among others.
To this day, Red Apple Furniture has become one of China’s well-known furniture enterprises, ranking among the top in terms of market share and brand awareness in the national civil furniture market. In May 2011, on the occasion of Red Apple Furniture’s 30th anniversary, it was awarded the “China Well-Known Trademark” by the State Administration for Industry and Commerce, highlighting the superior quality of Red Apple Furniture.
Domestic consumers can purchase Red Apple Furniture anywhere except in Tibet. Consumers in more than 60 countries and regions, including Japan, South Korea, Singapore, India, Malaysia, Russia, the United Kingdom, Poland, Spain, the United States, Canada, Colombia, Australia, South Africa, and others, can also enjoy high-quality Red Apple Furniture.