NONGFU SPRING
农夫山泉
Nongfu Spring was established in 1996 and is a benchmark enterprise in the Chinese beverage industry. It focuses on the research and development, promotion, and industrialization of a series of products including natural drinking water, fruit and vegetable juice beverages, bottled tea beverages, functional drinks, and more. With a commitment to the “natural and healthy” brand philosophy, Nongfu Spring has strategically positioned itself with numerous high-quality scarce natural water sources, forming the foundation and capability to provide consumers with natural and healthy services.
Nongfu Spring Co., Ltd. is a leading beverage company in the Chinese market, possessing scale, growth potential, and profitability simultaneously.
Over the years, Nongfu Spring has adhered to the “natural and healthy” brand philosophy, refraining from using tap water for producing bottled drinking water and avoiding the addition of any artificial minerals to its water. To ensure a continuous supply of high-quality natural water, Nongfu Spring has strategically established numerous scarce high-quality natural water sources in China, securing the foundation and capability to offer consumers natural and healthy services, thereby establishing a stable competitive advantage.
Based on consumer insights and in combination with Chinese culture, Nongfu Spring has introduced a series of classic slogans and marketing cases. Nongfu Spring firmly believes that launching a product into the market entails not only the product itself but also the essence and spirit of the brand.
Nongfu Spring boasts professional equipment, manufacturing capabilities, a robust supply chain management system, and stringent quality assurance systems.
Equipped with world-class drinking water production lines and high-speed aseptic filling equipment meeting Log6 sterilization standards, Nongfu Spring possesses efficient railway direct transport capabilities in its major water source locations, ensuring low energy consumption and high efficiency. The company has established a closed-loop product quality assurance system covering raw materials, research and development, manufacturing, and sales channels.
Nongfu Spring continuously innovates, forming a diversified product matrix. In addition to drinking water, the company has expanded into ready-to-drink tea, functional beverages, fruit juices, plant protein, and coffee, among other categories.