AFU
阿芙
Founded in 2006, AFU is a well-known Chinese brand in the field of essential oil cosmetics. The brand is dedicated to popularizing aromatherapy concepts in China and specializes in a range of products including essential oils, makeup, skincare, and haircare.
The inspiration for the AFU brand comes from the name of the goddess of love and beauty in ancient Greek mythology, Aphrodite (known as Venus in Roman mythology). AFU embodies the essence of this goddess and has become a high-quality brand in the field of Chinese essential oils, setting an example for global skincare collaborations.
AFU’s core brand value is to uphold the secret of the essential oil industry: “He who possesses the finest botanical materials conquers the world.” AFU only collaborates with prestigious estates from renowned global production areas and adheres to contract farming. Currently, AFU owns 15 contract estates around the world, ensuring direct supply of raw materials.
AFU presents customers with essential oil chromatograms, which are essentially the DNA profiles of plants. This serves as proof that AFU’s essential oils maintain their purity and quality from cultivation to bottling.
With nearly four hundred offline stores in major cities of China, as well as an online presence on various mainstream platforms, AFU not only meets practical consumer needs but also serves as a carrier of essential oil knowledge, guiding consumers to enjoy a high-quality lifestyle.