ZHIWEIGUAN
知味观
Zhiweiguan Food was founded in 1998 and is a comprehensive food enterprise specializing in food production, processing, and sales. It is affiliated with Hangzhou Catering Service Group Co., Ltd. The company’s main products include various “Zhiweiguan” brand items such as Qingtuan (green rice ball), Zongzi (sticky rice dumplings), mooncakes, frozen dim sum, traditional pastries, and vacuum-sealed Hangzhou-style dishes.
Located in Fengdu Industrial Park, Pingyao Town, Yuhang District, Hangzhou, the company covers an area of nearly 26 acres with a total construction area of 33,820 square meters. It has more than 390 formal employees and is conveniently situated near National Road 104. The facility includes a four-story production workshop, a five-story office building, a five-story staff dormitory, and other ancillary facilities.
Guided by Zhiweiguan’s entrepreneurial philosophy of “To know my taste, observe the ingredients,” the company adheres to the tradition of old brand enterprises, focusing on customer satisfaction and pursuing excellence. It has a 150-square-meter provincial-level agricultural enterprise technology research and development center and an excellent R&D team. While producing various traditional products, the company also pursues product improvement and innovation. It has introduced a variety of mooncakes such as Yunnan-style ham mooncakes, Taishi peach skin mooncakes, Hangzhou-style mooncakes, French-style mooncakes, custard-filled mooncakes, egg yolk pastries, as well as Hangzhou-style Zongzi, mung bean cakes, Artemisia Qingtuan, frozen pastries, Hangzhou-style dishes, and other products that are highly favored by the market.
The company has obtained ISO22000 Food Safety Management System Certification and ISO9001 Quality Management System Certification. It operates a 300-square-meter food safety testing center with various advanced instruments and equipment. It implements strict comprehensive quality management in various stages including raw material procurement, product processing, finished product inspection, warehousing logistics, and sales. Since its establishment, the company has utilized Zhiweiguan chain stores and e-commerce platforms to expand sales channels such as supermarkets, distributors, contract manufacturing, and group purchases. By combining online and offline methods, it has rapidly enhanced its reputation, brand influence, and business scale. Its sales network now covers the Jiangsu-Zhejiang region and extends to the Chinese market. In 2017, the company achieved a revenue of 244 million yuan.
Throughout its development, the company has adhered to the principle of “Quality First, Outstanding Service,” focusing on practicality and innovation. It has carried forward the historical heritage, brand culture, and excellent traditions of old brand enterprises, demonstrating the innovative vitality and enterprising spirit of a modern food company. It aims to provide consumers with delicious, high-quality, Hangzhou-style food that embodies the characteristics of Zhiweiguan brand, and strives to be a leading force in the rapid development of the “Zhiweiguan” brand.
Best-selling Products from the ZHIWEIGUAN Brand：
