YURUN

雨润

Founded in 1993, Yurun is a well-known meat product brand and one of China’s largest meat food producers and suppliers. With its headquarters located in Nanjing, Jiangsu Province, China, Yurun adheres to the core business philosophy that “the food industry is a moral industry.” It has established a comprehensive product lineup including fresh cold meat, frozen meat, chicken products, duck products, beef products, low-temperature meat products, and high-temperature meat products.

Yurun Holdings Group is a diversified enterprise that integrates seven major industries including food, real estate, commerce, logistics, tourism, finance, and construction. Currently, it owns two listed companies, Yurun Food (1068.HK) and Central Shopping Mall (600280.SH).

Initiated in 1993, Yurun Group’s commitment to ethical food industry practices has positioned it as one of the world’s largest meat food producers and suppliers. Yurun has established a safe food chain from source to end consumer, realizing full-industry chain operations. It has developed various product lines including fresh cold meat, frozen meat, chicken products, duck products, beef products, low-temperature meat products, and high-temperature meat products. The group boasts eight major brands, such as “Yurun,” “Furun,” “Ha Rou Lian,” “Wangrun,” “Xuerun,” “Yirun,” “Wuzhou,” and “Furunde.”

Yurun leads industry development through technological research and development. It was one of the early enterprises in the Chinese food industry to establish a “one lab, two stations, four centers” structure, including the “National Key Laboratory for Meat Processing and Quality Control,” “Postdoctoral Research Workstation,” “Enterprise Academician Workstation,” “National-Local Joint Engineering Research Center for Green Meat Processing Integrated Technology,” “National Meat Quality and Safety Control Engineering Technology Research Center,” “National Pork Processing Technology Research and Development Center,” and “National-level Inspection and Testing Center.”

Best-selling Products from the YURUN Brand：