XIAOHONGSHU

小红书

Founded in 2013, Xiaohongshu (Little Red Book) is a popular young lifestyle sharing platform, an innovative internet company that focuses on allowing users to mark life moments through short videos, images, and other forms.

Xiaohongshu, established in Shanghai by Mao Wenchao and Qu Fang in 2013, serves as a lifestyle platform for young people.

With the mission “Inspire Lives, sharing and discovering the wonders of the world,” Xiaohongshu allows users to record life moments and share lifestyle experiences through short videos, images, and more, fostering interaction based on shared interests. As of October 2019, Xiaohongshu has surpassed 100 million monthly active users, with 70% of them being born after 1990 (90s generation), and the user base continues to grow rapidly.

The Xiaohongshu community currently covers various lifestyle categories, including fashion, personal care, makeup, food, travel, entertainment, reading, fitness, parenting, and more. Each day, over 7 billion notes are exposed, with over 95% of the content being user-generated (UGC).

Xiaohongshu’s Enterprise Account department centers around the core product “Enterprise Account” and integrates resources from community marketing to transaction closed-loop, facilitating better connections between consumers and brands. It helps brands complete a one-stop closed-loop marketing on Xiaohongshu, providing comprehensive chain services.

Xiaohongshu Welfares is Xiaohongshu’s self-operated e-commerce platform. Here, users can one-click purchase high-quality beauty, fashion, home appliances, and snacks from all over the world.